Sony hands out PlayStation™Store digital codes to eligible BRAVIA XR TV buyers

Eligible purchasersⁱⁱ of the latest BRAVIA XR TVs in seven European countries are offered complimentary £50/€50 PlayStation™Store digital codes

Sony has rolled out a customer promotion in partnership with Sony Interactive Entertainment (SIE) in seven European countries (The United Kingdom, France, Germany, Denmark, Norway, Sweden and Finland) with eligible purchasers of the world’s first cognitive intelligence BRAVIA XR TVs[i] being able to claim PlayStation™Store digital codes worth €50 (or £50 in the UK.) The offer applies to all purchases made at the participating retailers between June 1^st and July 31^st 2021[ii].

All BRAVIA XR TVs deliver stunningly realistic pictures full of vibrant colours and eye-catching contrast, complemented by unique Sound-from-Picture Reality™ that puts you right in the heart of the action whether you’re playing a game or watching a movie. They are ideal for gaming, bringing true-to-life colour and detail, fast response time and immersive sound along with the support of multiple HDMI 2.1 features. Also, with input lag as low as 6.0ms[iii] on the Z9J models, you’ll achieve extraordinary smoothness and responsiveness in shooting, sports and high-performance games with instant on-screen action.

Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the televisions use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

For more on BRAVIA XR TVs, please visit https://www.sony.co.uk/electronics/bravia-xr-tvs.

More on the BRAVIA XR and PlayStation Store digital code promotion: https://www.sony.co.uk/braviapromo.

“PlayStation Family mark”, "PlayStation" and "PlayStation Shapes Logo" are trademarks or registered trademarks of Sony Interactive Entertainment Inc. is a registered trademark of Sony Group Corporation.

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[i]Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of June 1^st 2021 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.

[ii]Terms and conditions, eligible TV models, participating retailers and redemption instructions are available here: https://www.sony.co.uk/braviapromo

[iii]Input lag time measured with Z9J via 4K 120fps game HDMI input based on internal testing conditions and may differ by model, real-time usage environment or specific conditions. Input lag time measured with A90J/A80J/X95J/X90J is 8.5ms, and 7.2ms with X85J in the same testing conditions.