SONY UK ADDS EXCLUSIVE MILLS & BOON POCKET EDITION TO THE READER FAMILY

Sony UK today announces the launch of an exclusive limited edition model of the Reader Pocket Edition™, created especially for romance fans. The Mills & Boon Reader Pocket Edition comes pre-loaded with three exciting eBooks - exclusive to the model - as well as a voucher for ten further Mills & Boon eBook downloads.

The Mills & Boon Reader Pocket Edition is available in a romantic rose pink finish and includes a premium case with the iconic Mills & Boon rose logo embossed on the cover. Each model comes pre-loaded with three Christmas-themed Mills & Boon titles – Snowbound: Miracle Marriage, Under The Boss’s Mistletoe and Christmas Betrothals – as well as a voucher to download ten further Mills & Boon titles. The Mills & Boon Reader Pocket Edition will be available from Sony Centres nationwide and from www.sony.co.uk from 23^rd  November 2009.

Harlequin Mills & Boon is the world’s leading publisher of romantic fiction, with a Mills & Boon book sold every 3 seconds in the UK. Established for over 100 years, Mills & Boon promises readers glamorous locations, irresistible heroes and – of course- a happy ending. Mills & Boon was one of the first publishers to embrace eBooks, and now all its titles are produced in both eBook and paper formats.

The Mills & Boon Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis, is simple to navigate with one hand and easily fits into a handbag or jacket pocket, making it ideal for commuters. The diminutive device can store approximately 350 standard eBooks and provides up to two weeks of reading on a single battery charge.

The Reader Pocket Edition features Sony’s award-winning industrial design and an E Ink® Vizplex™ electronic paper display that mimics the look of ink on paper. Sony’s eBook Library software 3.0, which now includes support for many Apple® Macintosh® computers as well as PCs, makes it easy to transfer and read any Adobe® PDF (with reflow capability), Microsoft® Word®, BBeB® files, or other text file formats on the Reader.

“Romantic fiction has a huge fan base here in the UK, so we are thrilled to be teaming up with Mills & Boon to offer these limited edition Readers. We’ve done our best to offer true fans an amazing opportunity to experience exclusive books and content. This is the first content bundle we’ve done of this kind, and we hope this is the beginning of many collaborations,” said Omar Gurnah, category manager for Reader for Sony UK.

Tim Cooper, director of direct and digital marketing at Mills & Boon, says of the partnership, “We’re delighted to be working with Sony and to be the first UK publisher to partner in this way. We’ve already had a fantastic response to Mills & Boon eBooks and I’m confident that the Mills & Boon Reader Pocket Edition will encourage many more to enjoy romantic fiction, and eBooks in general.”