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Over 14 million UK adults don’t know where a stroke occurs

Press release -

Over 14 million UK adults don’t know where a stroke occurs

  • Over a quarter (27%)of the population don’t know that a stroke occurs in the brain – highlighting a lack of knowledge around the UK’s leading cause of disability.
  • Nearly half of UK adults know someone who has had a stroke (20 million people), but most admit to a lack of awareness and understanding needed to support stroke survivors in their recovery.
  • In a separate survey of stroke survivors, more than four out of five (85%) people said the people they had daily contact with did not understand the impact of the stroke.

Startling research unveiled today shows nearly half (45%) of people(i) who know a survivor of stroke personally admitting that they are struggling to support them to make their best possible recovery, according to new findings(ii) published today by the Stroke Association.

The research reveals that one important reason for the lack of stroke support for survivors stems from a lack of awareness of what stroke is and how it affects people. Shockingly, more than a quarter (27%) of the public(ii) don’t know where in the body a stroke occurs: the brain. For those that know a stroke survivor, a huge 82%(i) feel that a greater understanding of stroke would help them support the survivor better. All this, despite stroke being the country’s leading cause of disability.

The research(i) also found that of those who know someone personally who has had a stroke:

  • Nine in 10 (95%) agreed that family and friends play an essential role in the recovery process.
  • Nearly half (46%) admitted wanting to do more to help the stroke survivor that they knew but lacked the knowledge to do so.
  • Nearly a fifth (18%) say they do not properly understand the overall impact of the condition.

In a separate survey(iii) of stroke survivors, more than four out of five (85%) of stroke survivors said the people they had daily contact with did not understand the impact of the stroke. This ‘knowledge gap’ is preventing survivors getting the support they need from those closest to them, and stopping survivors from making the best possible recovery to rebuild their lives after stroke.

Sarah Gardner, 41, from Mountsorrel, Leicestershire, was only 34 when she had a stroke while at work. She suddenly dropped her cup of tea and turned to a colleague to ask for help - this would be the last time Sarah spoke for a month. Sarah said: “When I tell anyone that I had a stroke, even medical professionals, the reaction is always, ‘gosh you were young’. The doctor’s wanted to do a lumbar puncture on me as they suspected Meningitis more than a stroke, due to my age. That tells you all you need to know about awareness of stroke really, especially in younger people”

Sarah had to spend a month in hospital and was left with aphasia and severe weakness in her right hand side as a result of her stroke.

Sarah said: “Since my stroke, my whole life has changed, from being an independent woman to being dependant. I walk with a limp and I have dropped foot so my balance isn’t very good and I fall over a lot. My aphasia is a lot worse when I’m tired, so I struggle to talk or concentrate but the mental effect of my stroke has been the worst. Everything I was just crashed around my feet and I’ve had to rebuild my life from scratch.”

“However, I’ve always felt you have to push yourself forward and say, ‘I might have had a stroke but I’m still the same person.’ I’m proud of what I’ve achieved since my stroke and where I am today. A while after my stroke I got married and I was able to say my vowels without faltering – that’s an achievement”

The charity published its findings to mark the launch of its newest campaign, Rebuilding Lives, which aims to showcase the challenges faced by stroke survivors and those who support them with their recoveries. Other findings reveal the damaging effects that stroke can have on social networks and relationships:

  • More than one in 10 respondents admitted to seeing the survivor less after the latter had a stroke.
  • More than one in six of those who know a stroke survivor, admitted spending less time with them because the latter was perceived as not being the same person following the stroke.
  • A quarter (25%) said there had been a drop in social activity on the part of the stroke survivor.

Jacqui Cuthbert, Director of Central England at the Stroke Association, comments: “A stroke happens in the brain, the control centre for who we are and what we can do. The impact varies depending on which part of the brain is affected. It could be anything from wiping out your speech and physical abilities, to affecting your emotions and personality. So, it’s a real challenge for everyone as they come to grips with this sudden and life changing event. These findings highlight the complexity of stroke and raises the desperate need amongst people to understand the impact of stroke in order to better support their loved ones.

“There are over 1.2 million stroke survivors living in the UK – many of whom are reliant on their friends and family, from help with daily living to understanding their emotional and mental health needs.

“It doesn’t have to be this way. We’re urging those people who know someone who has had a stroke to help turn this around and fill this knowledge gap. Reach out to the Stroke Association for help, so that together we can support stroke survivors to rebuild their lives.”

For more information about Rebuilding Lives or about stroke, visit

For more information about what you can expect after a stroke, the Stroke Association has partnered with the Royal College of Physicians to produce a booklet accessible here:


For more information on the research, please contact: Ken Scott on 0115 7788429 or

Notes to Editors

Top tips for people offering support to stroke survivors

  • Be patient

Let the stroke survivor do things in their own time. If there’s something that’s frustrating you, explain the problem calmly and focus on what you can both do to make it better.

  • Don’t over-complicate

Don’t make things too complicated if the stroke survivor is finding it hard to concentrate or remember things. Help them in the right way: break tasks down into individual steps, give simple instructions, one at a time, rather than a list of things to do. Get to the point.

  • Encourage

Practise exercises with the stroke survivor and think of ways to make them fun. Cooking a meal can be a good way to practise planning and problem-solving, for example. If progress is slow it can be easy to think that things will never get better, so help them by celebrating all their successes, however small.

  • Don’t do everything for them
  • It’s normal to want to do as much as possible for your loved one. But it will be better if you help them to do things on their own rather than do it all for them. So, if they ask you what day it is, suggest they look at the paper to find out. Maybe lay their clothes out, so they may be able to dress themselves, or ingredients to make a sandwich.
  • Help them get support
  • Cognitive problems are often missed by doctors and sometimes it can be difficult to get them taken seriously. However, you need to trust that you know the survivor – your friend or loved one – better than they do, so don’t be afraid to keep pushing to get the support you need. If you don’t think you’re getting the right support from your doctor or stroke team, then call our Stroke Helpline on 0303 3033 100.
  • Find new ways to communicate

If the survivor isn’t able to communicate in the same ways as before, then you’re going to need to learn new ways to do it too. Ask them what helps. Get involved with their speech and language therapy as much as you can. Many people with communication problems say they feel invisible because people forget that they have something to say or aren’t willing to put the effort in to find out. Make sure you include the person in activities and conversations.


  • When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt. Our specialist support, research and campaigning are only possible with the courage and determination of the stroke community and the generosity of our amazing supporters. We’re rebuilding lives after stroke. We’re here to support you to rebuild your life after stroke. If you need information or just want someone to talk to, call us on 0303 3033 100 or visit
  • Rebuilding Lives
  • The Stroke Association’s Rebuilding Lives campaign will change the way people think about stroke using stroke survivors’ real stories. Told in their own words. Unscripted. Unfiltered.
  • These stories show that stroke can strike anyone at any time. Changing lives in an instant. They’ll help people understand that a stroke happens in the brain – the control centre for who you are and what you can do. And that the impact varies depending on which part of the brain is affected. It could be anything from wiping out your speech and physical abilities, to affecting your emotions and personality. Crucially, the stroke survivors in our campaign are living proof that life after stroke is possible. With the right specialist support and a ton of courage and determination, the brain can adapt. People can recover. Adjust to a new normal. There is hope.
  • The Stroke Association is here to support people to rebuild their lives after stroke. Our campaign will inspire everyone to take action and join our growing community. Because everyone deserves to live the best life they can after stroke.
  • (i)YouGov survey of 1,139 respondents connected to stroke conducted April 2019.
  • (ii)YouGov survey of 6,244 respondents connected to stroke conducted April 2019
  • (iii)Stroke Association’s Daily Life Survey conducted in 2012


Angela Macleod

Angela Macleod

Press contact Communications Officer Scotland press and Stroke Association research communications 0131 555 7244
Laura Thomas

Laura Thomas

Press contact Communications Officer Wales 07776508594
Ken Scott

Ken Scott

Press contact Press Officer North of England and Midlands 0115 778 8429
Daisy Dighton

Daisy Dighton

Press contact Press Officer London and East of England 02079401358
Martin Oxley

Martin Oxley

Press contact Press Officer South of England 0207 566 1548
Vicki Hall

Vicki Hall

Press contact PR Manager Fundraising and local services 0161 742 7478

Scott Weddell

Press contact PR Manager Stroke policy, and Northern Ireland activities 02075661528
Katie Taylor

Katie Taylor

Press contact Head of PR & Media This team is not responsible for booking marketing materials or advertising
Out of hours contact

Out of hours contact

Press contact Media queries 07799 436008

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