Press release -
Stroke Association and Gorkana Group scoop major industry award
The Stroke Association and Gorkana Group have won a top global award for a hard-hitting health awareness campaign to highlight the emotional impact of stroke.
The charity’s Action on Stroke Month 2013 came top of the AMEC* media evaluation awards for Best Use of Communication Management: Not-for-Profit.
The award recognises best practice in the measurement of print, broadcast and digital media PR and communications campaigns.
Anil Ranchod, Assistant Director of External Affairs at the Stroke Association, said: “This is a tremendously proud moment for the charity. We’re delighted that our work to bring vital services closer to stroke survivors and their families has been recognised with this award.”
By developing clear, measureable objectives from the outset, the charity was able to measure the effectiveness of the communications strategy for Action on Stroke Month 2013.
The 12th annual AMEC Awards took place alongside the International Summit on Measurement in Amsterdam. The awards celebrate exceptional work which puts programme research, measurement and evaluation on the PR agenda.
*AMEC: the International Association for Measurement and Evaluation of Communication.
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A stroke is a brain attack which happens when the blood supply to the brain is cut off, caused by a clot or bleeding in the brain. There are around 152,000 strokes in the UK every year and it is the leading cause of severe adult disability. There are over 1.2 million people in the UK living with the effects of stroke.
Stroke Association is a charity. We believe in life after stroke and we’re leading a community of people to change the world for people affected by stroke. We work directly with stroke survivors and their families and carers, with health and social care professionals and with scientists and researchers. We campaign to improve stroke care and support people to make the best recovery they can. We fund research to develop new treatments and ways of preventing stroke. The Stroke Helpline (0303 303 3100) provides information and support on stroke. More information can be found at www.stroke.org.uk
