Press release - 17 June 2014 15:19

Stroke Association and Gorkana Group scoop major industry award

The Stroke Association and Gorkana Group have won a top global award for a hard-hitting health awareness campaign to highlight the emotional impact of stroke.

The charity’s Action on Stroke Month 2013 came top of the AMEC* media evaluation awards for Best Use of Communication Management: Not-for-Profit.

The award recognises best practice in the measurement of print, broadcast and digital media PR and communications campaigns.

Anil Ranchod, Assistant Director of External Affairs at the Stroke Association, said: “This is a tremendously proud moment for the charity. We’re delighted that our work to bring vital services closer to stroke survivors and their families has been recognised with this award.”

By developing clear, measureable objectives from the outset, the charity was able to measure the effectiveness of the communications strategy for Action on Stroke Month 2013.

The 12th annual AMEC Awards took place alongside the International Summit on Measurement in Amsterdam. The awards celebrate exceptional work which puts programme research, measurement and evaluation on the PR agenda.

*AMEC: the International Association for Measurement and Evaluation of Communication.

Topics

PR, Communication

A stroke is a brain attack which happens when the blood supply to the brain is cut off, caused by a clot or bleeding in the brain. There are around 152,000 strokes in the UK every year and it is the leading cause of severe adult disability. There are over 1.2 million people in the UK living with the effects of stroke.
Stroke Association is a charity. We believe in life after stroke and we’re leading a community of people to change the world for people affected by stroke. We work directly with stroke survivors and their families and carers, with health and social care professionals and with scientists and researchers. We campaign to improve stroke care and support people to make the best recovery they can. We fund research to develop new treatments and ways of preventing stroke. The Stroke Helpline (0303 303 3100) provides information and support on stroke. More information can be found at www.stroke.org.uk

Contacts

Angela Macleod

Press contact Communications Officer Scotland press and Stroke Association research communications angela.macleod@stroke.org.uk 0131 555 7244

Laura Thomas

Press contact Communications Officer Wales Laura.Thomas@stroke.org.uk 07776508594

Ken Scott

Press contact Press Officer North of England and Midlands ken.scott@stroke.org.uk 0115 778 8429

Daisy Dighton

Press contact Press Officer London and East of England daisy.dighton@stroke.org.uk 02079401358

Martin Oxley

Press contact Press Officer South of England martin.oxley@stroke.org.uk 07776 508 646

Vicki Hall

Press contact PR Manager Fundraising and local services vicki.hall@stroke.org.uk 0161 742 7478

Scott Weddell

Press contact PR Manager Stroke policy, research and Northern Ireland scott.weddell@stroke.org.uk 02075661528

Katie Padfield

Press contact Head of PR & Media This team is not responsible for booking marketing materials or advertising katie.padfield@stroke.org.uk

Out of hours contact

Press contact Media queries press@stroke.org.uk 07799 436008

Kate Asselman

Press contact Artist Liaison Lead kate.asselman@stroke.org.uk 07540 518022

Tell us your story

Press contact stories@stroke.org.uk 07799 436008

The UK's leading stroke charity helping people to rebuild their lives after stroke

The Stroke Association. We believe in life after stroke. That’s why we campaign to improve stroke care and support people to make the best possible recovery. It’s why we fund research to develop new treatments and ways to prevent stroke. The Stroke Association is a charity. We rely on your support to change lives and prevent stroke. Together we can conquer stroke.