Skip to content
Stroke Association ambassador, Anna Richardson
Stroke Association ambassador, Anna Richardson

Press release -

Stroke Prevention Day 2022: Nine out of ten stroke survivors would warn their younger self to change their lifestyle

Nine out of ten stroke survivors would go back in time and urge their younger self to make lifestyle changes which may have prevented their stroke, a new UK-wide survey by the Stroke Association has revealed.

More than four out of five people surveyed say they hadn’t realised that they were at risk of a stroke.

But almost nine out of ten had since made lifestyle changes. This is important to the two in five people who may go on to have a second stroke1.

The charity has released the findings to mark Stroke Prevention Day, on Friday 14 January, and is urging everyone to make one small change to reduce their own risk of stroke. Stroke is one of the leading causes of adult disability and the fourth biggest cause of death in the UK. While some strokes are unavoidable, up to nine out of ten are linked to lifestyle and could be preventable if people are aware of the risks and able to make changes2.

The campaign is backed by Anna Richardson, host of TV’s Naked Attraction and Changing Rooms, who herself vowed to get healthier after her father Jim had a series of strokes.

Anna said:

“Sadly, my dad has had a number of strokes and seeing him have to cope with the effects has definitely made me more aware of my own mortality and given me a real determination to stay as fit and healthy as possible.

“When I found out that up to 90% of strokes can been prevented by making healthier lifestyle choices, it certainly gave me the nudge I needed to overhaul my own lifestyle. The consultant at dad’s hospital even told me I must get healthier!

“Unfortunately, both mine and my brother’s cholesterol is on the high side and knowing that my dad’s high blood pressure was likely one of the biggest factors for his strokes, I am so careful about keeping my blood pressure in check.

“To further help reduce my risk I have a checklist I like to try to stick to, reducing salt in my cooking, limiting alcohol, trying to avoid too much saturated fat, and I aim to do 30 minutes of exercise everyday – be that walking, cycling or maybe some yoga.”

The leading change survivors would urge their younger self to make, would be to reduce stress levels with 46% saying they would have done this. Other changes stroke survivors would have made include:

  • Monitor blood pressure – 37%
  • Exercise more – 32%
  • Eat more healthily – 32%
  • Lose a set amount of weight (for example one stone or ten kilograms) – 28%
  • Stop smoking – 25%
  • Drink less alcohol – 24 %
  • Monitor high cholesterol – 22%
  • Reduce salt intake – 17%

As a first step, the Stroke Association wants people to make one small change to reduce their risk of stroke, starting on Stroke Prevention Day.

Examples include:

  • Having your blood pressure, cholesterol and pulse checked regularly
  • Stopping smoking
  • Having a number of alcohol-free days each week
  • Changing your diet to include less salt or switching to a reduced sodium alternative such as LoSalt®
  • Eating more fruit and vegetables
  • Getting up and moving regularly during the day, especially if you’re working from home
  • Joining an online exercise or activity group, or better still, taking on the charity’s Stride for Stroke challenge – one step for each of the 1.3 million stroke survivors in the UK.

Juliet Bouverie OBE, Chief Executive at the Stroke Association said: “A stroke happens in the brain, the control centre for who we are and what we can do. It can happen at any time and at any age and can be devastating.

“We know not all strokes are avoidable, but as many as nine out of ten strokes could be prevented as they are linked to things you can change or manage. Many people simply don’t realise they are at risk and that’s something that we as a charity desperately want to put right.

“The effects of a stroke can be life-changing for you and your family, so why not do all you can to avoid one yourself?

“However, we know that it isn't always easy, so pick something that’s manageable for you. Aim to stick with it for an initial three months and, if you can do that, you’re more likely to form a regular habit.

“The good news from this research is that almost nine out of ten stroke survivors have already taken steps to reduce their risk of having another stroke.”

The charity’s campaign has been launched in partnership with LoSalt®.

Almost a third of stroke survivors said they would exercise more and an ideal way to motivate yourself is to sign up for the Stride for Stroke challenge. Find out about this and the other things you can do at Money raised will help the charity’s work supporting stroke survivors and carers across the UK.


For more information, please contact Martin Oxley, PR & Media Officer at the Stroke Association at or 07770 733822.

Notes to editors

About the research

Statistics based on a UK-wide survey of 5,330 stroke survivors, conducted by the Stroke Association in December 2021.

In addition to asking stroke survivors what changes they would urge their younger self to make, we also asked what changes they had made to reduce their risk of a second stroke. The top answers were:

Monitor blood pressure


Eat more healthily


Reduce stress levels


Exercise more


Drink less alcohol/give up alcohol


Lose weight


Monitor cholesterol


Reduce salt intake


Stop smoking


Please note that if you take some types of medication that affect potassium levels, LoSalt® and other reduced sodium salt alternatives may not be suitable for you. This includes people receiving medication for diabetes, heart or kidney disorders. Check with your GP for advice.


1: The risk of recurrent stroke is 26% within 5 years of a first stroke and 39% by 10 years. NICE guideline [NG128] Published: 01 May 2019

2: Global and regional effects of potentially modifiable risk factors associated with acute stroke in 32 countries (INTERSTROKE): a case-control study, VOLUME 388, ISSUE 10046, P761-775, AUGUST 20, 2016

Related links



About the Stroke Association

  • Stroke strikes every five minutes in the UK and it changes lives in an instant.
  • The Stroke Association is a charity working across the UK to support people to rebuild their lives after stroke. We believe that everyone deserves to live the best life they can after stroke. From local support services and groups, to online information and support, anyone affected by stroke can visit or call our dedicated Stroke Helpline on 0303 3033 100 to find out about support available locally.
  • Our specialist support, research and campaigning are only possible with the courage and determination of the stroke community and the generosity of our supporters. With more donations and support, we can help rebuild even more lives.
  • You can follow us on Twitter, Facebook, Instagram and LinkedIn.

About LoSalt®

For further information on LoSalt visit

... further information on Season With Sense visit &... the taste of regular table, sea and rock salts with 66% less sodium

The leading brand of reduced sodium salt in the UK

Manufactured in Scotland, Klinge Foods Ltd expertly blends two natural mineral salts (potassium chloride and sodium chloride) to produce LoSalt.

Excess levels of sodium in our diet (the main source being salt) is linked to high blood pressure (hypertension), a major risk factor for heart disease and stroke. Not enough potassium in the diet is also a contributor to hypertension

At a population level, the potential benefits of using potassium-based sodium replacers to help reduce sodium in foods outweigh the potential risks (SACN-COT report, Nov. 2017). An increased potassium intake may reduce blood pressure, decrease risk of cardiovascular disease, have beneficial effects on bone-mineral density, and mitigate the negative consequences of high sodium consumption (World Health Organisation, Potassium intake for adults and children report, 2012).

A simple switch, LoSalt is used in exactly the same way as you would other salts – in cooking, baking or at the table

Launched in 1983 it is sold in 30 countries worldwide.


Angela Macleod

Angela Macleod

Press contact Press Officer National press and Stroke Association research and policy communications 07904 289900
Laura Thomas

Laura Thomas

Press contact Communications Officer Wales 07776508594
Ken Scott

Ken Scott

Press contact Press Officer North of England and Midlands 0115 778 8429
Daisy Dighton

Daisy Dighton

Press contact Press Officer London and East of England 02079401358
Martin Oxley

Martin Oxley

Press contact Press Officer South of England 07776 508 646
Vicki Hall

Vicki Hall

Press contact PR Manager Fundraising and local services 0161 742 7478
Scott Weddell

Scott Weddell

Press contact PR Manager Scotland and Northern Ireland 02075661528
Katie Padfield

Katie Padfield

Press contact Head of PR & Media This team is not responsible for booking marketing materials or advertising
Out of hours contact

Out of hours contact

Press contact Media queries 07799 436008
Kate Asselman

Kate Asselman

Press contact Artist Liaison Lead 07540 518022
Tell us your story

Tell us your story

Press contact 07799 436008

Related content

Roger Sherliker says people should talk to their boss if they feel under stress at work

Portsmouth stroke survivor urges people to make 'one small change' to reduce their risk of stroke

A Portsmouth man who fought back from the brink of death after a severe stroke is backing the Stroke Association’s plea for people to make one small change to reduce their own risk of having a stroke.
Roger Sherliker’s family were told it was “95% certain” that he would die after his stroke in January 2017.
He survived but the stroke damaged the part of his brain which controls communication

Lil Sullivan hopes people will follow doctor's orders and take medication for high blood pressure

London woman who was on the brink of death after severe stroke backs the Stroke Association’s plea for people to make one small change

A London stroke survivor who was on the brink of death after a severe stroke is backing the Stroke Association’s plea for people to make one small change to reduce their own risk of having a stroke.
Lil Sullivan, who lives in Camberwell, survived but the stroke left her with both physical and emotional problems.
The stroke damaged the part of her brain which controls communication, leaving h

Kirk Godbeer hopes people will reduce their own risk of having a stroke

Weston-Super-Mare man's whose life was turned upside down after 'a shower of strokes' urges people to make lifestyle changes

A Somerset man whose life was turned upside down after “a shower of strokes” is backing the Stroke Association’s plea for people to make lifestyle changes and reduce their own risk of having a stroke.
Kirk Godbeer had to learn to walk and talk again after being struck by the strokes just days after the pandemic lockdown started in March 2020 when he was aged 31.
The strokes also left him wit

Simon Marsh asks people to make 'one small change'

A Herts man who lost his job, his family and his home after a severe stroke urges people to reduce their own risk of stroke

A Hertfordshire man who lost his job, his family and his home after a severe stroke is backing the Stroke Association’s plea for people to make one small change to reduce their own risk of having a stroke.
Nine out of ten strokes are linked to lifestyle factors such as smoking or obesity and the risk could be reduced by making changes. The Stroke Association is calling for people to make a one

The UK's leading stroke charity helping people to rebuild their lives after stroke

The Stroke Association. We believe in life after stroke. That’s why we campaign to improve stroke care and support people to make the best possible recovery. It’s why we fund research to develop new treatments and ways to prevent stroke. The Stroke Association is a charity. We rely on your support to change lives and prevent stroke. Together we can conquer stroke.

Stroke Association

240 City Road
EC1V 2PR London