Colombian consumers are becoming more sophisticated and demanding when it comes to their groceries. They look for quality, healthy options and new experiences in the more premium categories. Retailers are taking a more active role in recommending products which may be good for consumers and demand innovation from their suppliers.
Colombia has a strong food processing industry, with companies like Nutresa, Colombina, Alpina and many upcoming innovative SME companies. To support the national food processing industry in meeting the demand for innovation from national and international customers, CBI and ProColombia invited two experts from the British food and drink research company Campden BRI. Michael Adams and Sarah Chapman will give a hands-on workshop to a group of product developers from leading Colombian food processors .
A similar workshop was given last year from a group of Peruvian food companies, in partnership with University Le Cordon Bleu, Lima and PromPeru, the national export promotion organisation. A number of participants launched new food products on the national and international market as a result of the workshop. Products launched included ancient grain bars, gluten-free bakery products, nutritional shakes and instant drinks.
This year´s workshop will take place on the 10th and 11th September in Bogota, at the Mariano Moreno Culinary Institute. Participants will learn about market trends, processing technology and product reformulation. It will include a practical exercise to developnew product concepts based on local ingredients, such as ancient grains, tropical fruits, cacao and other Amazonian ingredients. On the 29th the companies will receive individual coaching on their product development projects.
The workshop is part of a CBI export-coaching project that supports a group of Colombian food companies in growing their exports to the European market by enhancing their technical and commercial capabilities. A number of the participating companies will showcase their products at events such as SIAL Paris, Natural Producs Scandinavia, ExpoAlimentaria Peru and Hi Europe in the coming months.
The Centre for the Promotion of Imports (CBI) is part of the Netherlands Enterprise Agency and contributes to sustainable economic development in developing countries through the expansion of export from these countries. CBI's goals are to strengthen the international competitive capacity of exporters by developing the export-related knowledge and skills of entrepreneurs and by helping exporters enter the EU market. CBI also organise effective business support for both the private sector and public authorities. The Centre was founded in 1971 and is an agency of the Dutch Ministry of Foreign Affairs. For more information: www.cbi.eu
Campden BRI is the UK's largest independent membership-based organisation carrying out research and development for the food and drinks industry worldwide. It is committed to providing industry with the research, technical and advisory services needed to ensure product safety and quality, process efficiency and product and process innovation.