“Barbie Horse Trails,” a New Open-World Equestrian Digital Game – Now Available on Consoles and PC

EL SEGUNDO, Calif. and LONDON, UK, October 10, 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Outright Games, a leading publisher of family-friendly licensed video games, today announced the launch of Barbie™ Horse Trails, a new open-world equestrian adventure, available now on Nintendo Switch, PlayStation 4®, PlayStation 5®, Xbox Series X|S, and PC via Steam.

Players join Barbie "Brooklyn" Roberts and Barbie "Malibu" Roberts as Junior Park Rangers-in-Training, riding their trusted horse, Lucky, across Canterbury Trails Park to help restore the park and uncover mysteries.

Erika Winterholler, Head of Licensed Games, Mattel Digital Studios, said: “For generations, Barbie has inspired imagination and empowerment, and for many fans, her horse-riding adventures were a treasured escape into the digital world of Barbie. With Barbie Horse Trails, we’re celebrating that cherished legacy while opening a new chapter, inviting players to rediscover the joy of Barbie horse games and create their own stories alongside Barbie “Malibu”, Barbie “Brooklyn”, and their friends in Canterbury Trails Park.”

“Launching Barbie Horse Trails today is an incredible milestone,” added Stephanie Malham, Managing Director of Outright Games. “Collaborating with Mattel to bring this iconic brand to life in an immersive adventure has been such a joy. Barbie is such an enduring global icon, and we’re incredibly proud to work with Mattel on a game that captures the brand’s spirit of friendship, adventure, and discovery.”

Key features include:

• Join the Junior Rangers: Team up with Head Ranger Annalise, Archaeologist Dr. Potts, and Ken’s aunt, Lady Carson, to solve mysteries, restore park areas, and discover ancient artifacts.
• Find Your Adventure: Explore peaceful lakesides, wildflower meadows, rugged mountain trails and lush forests in a vast open world. Mini-games and races challenge players’ riding skills, while dynamic quests invite them to discover the park’s wildlife, restore natural spaces, and uncover the mystery of the legendary horse.
• Reconnect with Familiar Faces: Reunite with beloved characters like Ken, Teresa, Nikki, and Daisy, who offer guidance and join in on activities throughout the park.
• Capture the Magic: Use the in-world camera to capture moments and document findings in a journal to help guide players on their quests.
• Horse Care: Build a bond with Lucky by cleaning, grooming, pampering, and feeding them.
• Express Your Style: Find collectible chests to customize outfits, gear, and colorful accessories like bridles, saddles, braids, and ribbons.

Since 1959, Barbie has inspired the limitless potential in every girl, sparking imaginations and shaping futures through play. The brand boasts over 175 diverse dolls, celebrating inclusivity and offering a unique voice across multiple platforms to engage a wide range of audiences. Throughout this evolution, the Barbie brand's connection to horse riding has remained a beloved and recurring theme, as featured in several previous video games titles including the popular Barbie Horse Adventures series (2003-2008) and in the television series, Barbie Mysteries: The Great Horse Chase, currently on Netflix.

Download Assets Here and Watch the Latest Trailer Here