Ex Tommy Hilfiger, Nike and Calvin Klein Merchandising Manager joins esports org, G2, as new Head of Product

Berlin, Germany, 11 May 2026: G2, one of the world's leading esports and entertainment brands, is pleased to welcome Pétronille Grein as the new Head of Product. Joining G2 from Tommy Hilfiger, where she was previously Merchandising Senior Manager, Pétronille makes her move into the fast-growing world of esports and gaming. In this role, Pétronille will lead G2’s product strategy, leveraging her extensive experience and skills in merchandising, strategy, cross-functional collaboration, and collection development.

Before joining G2, Pétronille led the kidswear merchandising strategy at Tommy Hilfiger EMEA. Working closely with the design, product development, planning, and buying teams, she spearheaded the fashion house’s seasonal planning from concept to in-market execution, alongside managing line architecture, pricing, and margin targets to coincide with brand and commercial goals.

Prior to joining Tommy Hilfiger, Pétronille held senior merchandising roles at Calvin Klein and Nike, shaping global strategies for women’s swimwear and sportswear. At Calvin Klein, she worked alongside design and development teams to ensure collections aligned with brand DNA and market demands. Pétronille led seasonal buying strategy and product assortment for Nike, executing digital merchandising initiatives, including product placement, promotions, and marketplace presentation to drive online sales.

Building on a decade of success, G2 sets the standard for innovative storytelling that blends esports, culture, and lifestyle, and Pétronille's appointment will play a key role in accelerating G2's journey as a cultural leader and in translating this into product. In her new role, Pétronille will drive global strategies, optimise product offerings, and deliver commercially and creatively impactful collections for G2, building on the strong foundation of G2’s previous collaborations with Ralph Lauren, Warner Bros, Smiley, and Solo Leveling as the organization continues to disrupt the esports fashion space.

Pétronille Grein, newly appointed Head of Product at G2, comments: “I’m excited to join G2 as Head of Product and bring my experience, energy, and passion to the table. Transitioning from the world of fashion to the booming esports and gaming space is incredibly exciting, especially at a time when we’re seeing major mainstream brands helping to shape the industry. G2 has always stood at the intersection of performance, culture, and entertainment, and I’m excited to help translate that into products that fans truly love. The goal is to create experiences that feel as dynamic and expressive as the community itself, setting new standards not just within esports, but across digital entertainment as a whole.”

Sabrina Ratih, Chief Operating Officer at G2, adds: “We are thrilled to welcome Pétronille as our new Head of Product. Her extensive experience and background in merchandising and product strategy within fashion will be invaluable as G2 continues to disrupt the esports fashion space. As we continue to evolve into a next-generation sports and entertainment brand, strengthening our product function is a key priority. Pétronille’s leadership and proven track record of building and driving growth will play a central role in scaling our offerings and creating deeper, more meaningful connections with our global community, and reinforce our position as a leader at the intersection of esports and lifestyle through product.”

With over 30 million fans worldwide, G2 is renowned for its high-profile collaborations and creative ventures, including its sell-out anime merch line with Solo Leveling and iconic collections with Ralph Lauren, Warner Bro’s Batman, and Smiley. Leveraging 10 years of award-winning experience at the pinnacle of esports and gaming content, G2 launched a new media house, 62, last year, supporting mainstream brands with the tools and content to connect authentically with the global esports community.

-ENDS-