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Categories: g2

  • G2 takes the internet's favourite question offline with "WHEN DOES G2 PLAY?"

    G2 has launched its latest global campaign, “WHEN DOES G2 PLAY?” - turning one of esports most recognisable memes into a real-world rivalry.
    No stranger to ruffling a few feathers, G2 will be sending four 3.5-tonne LED trucks through the streets of Paris on Wednesday, July 15th, pulling up outside the headquarters of rival teams Karmine Corp and Team Vitality with a cheeky nod to playful compet

  • Ex Tommy Hilfiger, Nike and Calvin Klein Merchandising Manager joins esports org, G2, as new Head of Product

    Berlin, Germany, 11 May 2026: G2, one of the world's leading esports and entertainment brands, is pleased to welcome Pétronille Grein as the new Head of Product. Joining G2 from Tommy Hilfiger, where she was previously Merchandising Senior Manager, Pétronille makes her move into the fast-growing world of esports and gaming. In this role, Pétronille will lead G2’s product strategy, leveraging her e