G2 Rises Above in Out-Of-This-World Stunt to Taunt Competitors at the Esports World Cup

• G2 is rising above the rest with its latest stunt – launching a limited edition Esports World Cup team jersey into space, going higher than any team has gone before.
• In partnership with the Esports World Cup ahead of the global tournament this summer, the launch celebrates G2’s participation in the event, and sends a big message to all their competitors back on the ground.
• Celebrating its 10th anniversary this year, G2 has been marking this historic milestone with a series of activations all year, including an immersive gallery experience in January, launching its new media agency “62”, and making waves in traditional sports becoming the first esports team to join Kings League in Europe with G2 FC.

Berlin, Germany, July 7th, 2025 – G2, one of the world’s leading entertainment and esports brands, is reaching new heights with the first esports jersey in space by sending its limited edition Esports World Cup jersey into space as part of an out-of-this-world stunt. This journey into the stratosphere is a bold statement from G2, literally rising above their competition as they prepare to take on the world at the Esports World Cup.

Launching from a facility in the UK, the jersey reached heights of approximately 36km with an ascent time of 1h45m, before touching down safely back on Earth. The stunt was performed in partnership with the Esports World Cup, which G2 is set to compete in across multiple titles, including League of Legends, VALORANT, Counter-Strike, Rainbow Six, Call of Duty, and Sim Racing. The global event features 2,000 elite players and 200 Clubs from more than 100 countries, spanning 7 weeks of competition in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Kicking off on July 8th, G2 will be one of the first teams to take the stage competing in VALORANT.

G2 is one of the most successful esports organisations in the world, with 40 million fans globally and over 100 first-place finishes across all teams. G2 is known for its consistent competitive success, with the most-awarded League of Legends team in Europe, the best VALORANT team in America, one of the best Counter-Strike teams, and the most successful women’s esports teams in the world. G2 is also the most entertaining brand in esports, its raw, unfiltered approach to content and community with a key focus on narrative building and storytelling, has enabled the organisation to rise above its competitors, setting the bar high for the industry.

The exact limited edition jersey that went into space will be part of an exclusive competition throughout EWC. One lucky fan will be able to own a piece of G2 history with a jersey that:

• Traveled 36km above the Earth
• Spent an hour in space
• Experienced temperatures of -65°C
• Descended back to earth at speeds of more than 320km/h before parachuting safely to the ground

“G2’s mission is clear: to entertain the world by challenging expectations of competition and beyond, while always delivering a show the world won’t forget, the G2 way,” said Alban Dechelotte, CEO of G2. “We’re all about raising the bar to new heights, and this is quite literally the highest level. So now, as we’ve looked down on all our EWC competition from above, it’s clear we’re ready to take the stage and give our fans all over the world a reason to cheer for us.”

Dubbed the ‘Real Madrid of esports’, G2 is one of the most globally recognised brands in the scene, championing partnerships with major brands including Mastercard, Ralph Lauren, Herman Miller, Red Bull, Oakley, Logitech and AOC. As G2 celebrates its 10th anniversary this year, the organisation is entering a bold new chapter with major expansions. Recent milestones include closing a seven-figure Series B funding round, launching in-house media studio 62, entering traditional sports through Gerard Piqué's Kings League, and now, showcasing their commitment to greatness by literally rising above their competitors.

Beyond the launch of the space jersey, G2 will keep the 10th anniversary celebrations coming throughout the rest of 2025, with exclusive fan events, exciting new merch collaborations with major global IPs, fresh content drops, and many more surprises in store.

-ENDS-