G2 turns a decade of legacy and ambition into lore with launch of fantasy-action webcomic series, Red Aura

Watch the animated trailer here

Download assets here

Berlin, 31st October 2025 - G2, one of the world's leading entertainment and esports brands, is expanding its universe with the launch of Red Aura, a completely new IP that reimagines G2’s legendary spirit through the lens of fantasy-action storytelling. Red Aura is an online comic series, inspired by the ambition, achievement, and emotional journeys that have defined G2 over the past decade. Developed in collaboration with renowned Japanese Art Director Runbel and studio KISAI Entertainment, behind the webcomic adaptations of AVATAR: The Last Airbender and The Beginning After the End, Red Aura brings G2’s storytelling ambitions to life through a brand-new fantasy world. Red Aura debuts today in Japan on WEBTOON’s LINE MANGA, with additional language releases coming to WEBTOON at a later date.

Red Aura follows the epic journey of heroes whose determination, courage, and unrelenting drive mirror the story of G2 - a decade-long saga defined by ambition, adversity, and triumph. Set in a world of magical nomads with incredible powers that shape the very reality around them, we follow the story of Asa, a young girl from nowhere who dares to dream the biggest dream - to become the greatest Nomad. The story blends fast-paced action, heartfelt themes, and silly humour reminiscent of the great shonen series that inspire people across the world. This is a magical world full of unique powers, political games and personal challenges that confront our characters to grow beyond their wildest expectations, or suffer the brutal consequences in this competitive world. Each arc takes inspiration from a part of G2’s legacy, but reimagines it infinitely closer and more personal to the characters’ experiences with all the inspiration of the real people who make G2’s story.

The series will be released globally in both Japanese and English (with more languages to be announced at a later date), underscoring G2’s growing commitment to connecting with fans across cultures and platforms. The first 5 episodes of Red Aura are readable now in Japanese on LINE MANGA. Episodes will be released weekly, with over 40 episodes in total for the first season. The series’ release on WEBTOON’s English-language platform will be announced soon.

Webcomics are one of the fast-growing forms of digital entertainment worldwide, with WEBTOON pioneering the vertical scroll format that has revolutionized digital comics. With millions of readers worldwide, WEBTOON is transforming digital comics into a serialized vertical scrolling experience made for today’s fans.

Red Aura represents G2’s ongoing mission to push creative boundaries of an esports organisation and experiment with new forms of entertainment - from gaming and esports, to music, fashion, and original storytelling and animation. By drawing inspiration from its own journey while building an entirely original IP, G2 aims to connect with a new generation of audiences who value creativity and emotion at the intersection of gaming and culture.

“For over 10 years, G2 has chased excellence and defied expectations. Red Aura is a reflection of those values,” said Sabrina Ratih, COO of G2. “G2 is at the heart of digital-first entertainment, and with Red Aura, we’ve created a story that anyone can enjoy, whether they’re an esports fan or not. We see this as the next step in G2’s evolution into an entertainment powerhouse, with a beautifully crafted story inspired by the challenges overcome on our journey. We’re doing something completely new here, taking a big leap into the unknown, but are really excited for readers to experience and enjoy this new world with us.”

Quote from Runbel - Art Director for Red Aura (Japanese and English below)

“私は日本出身で、子供の頃から漫画文化に多く親しみながら育ちました。

この企画と初期ストーリーボードを最初に見たときに、

子供の頃に漫画を読んだときのワクワクした気持ちや未来に対する夢や憧れを思い出しました。

キャラクター達から燃えるようなエネルギーを感じて、

情熱と生命力にあふれた作品に出会えたと思いました。

私達が大人になっていくにつれて、「子供の頃の純粋な心」は徐々に失われていきます。

この作品を読んでいると、子供の頃に見た多くの夢を思い出させてくれると思いました。

国境を超えて、この作品に関わることができてとても光栄です。

ありがとうございます。”

“I'm from Japan and grew up surrounded by manga culture. When I first saw this project and the early storyboards, I was reminded of the excitement I felt reading manga as a child, and the dreams and aspirations I had for the future. I could feel the fiery energy of the characters, and I felt I had come across a work that was full of passion and vitality.

As we grow up, we gradually lose the "innocence of childhood." Reading this work reminded me of many of the dreams I had as a child. I am very honored to have been involved in this work, transcending national borders. Thank you.”

This year marks G2’s 10th anniversary, a milestone celebrating a decade of competition, innovation, and creativity. Red Aura is both a reflection of the organization’s journey - from underdog beginnings to global esports powerhouse - and a look forward to the next era of G2 as a digital-first entertainment brand. Following initiatives such as the launch of its media house, 62, a lifestyle collaboration with Smiley, and expansion into traditional sports via Gerard Piqué’s Kings League, Red Aura represents a bold step in celebrating the legacy and ambition of G2 in a new, imaginative medium.

-ENDS-