Press release -
KONAMI Launches 30th Anniversary Nostalgia Campaign for eFootball™, Celebrating Three Decades of Football Games
- Two major events livestreamed in nine languages on July 21: the eFootball™ Series 30th Anniversary Special Event and the eFootball™ Championship 2025 World Finals
- Global fans to witness the crowning of new world champions and discover what’s next for the future of eFootball™
Windsor, UK – June 26, 2025 – Konami Digital Entertainment, B.V. today launched the “Nostalgia” campaign in eFootball™, a global in-game celebration marking the 30th anniversary of the legendary football series that began as Winning Eleven (PES) on July 21, 1995. Available now across all platforms, the campaign invites fans to step back into the golden era of football gaming with a modern twist, featuring player models that recreate the first generation of the series.
Starting today and through to July 10, the Nostalgia campaign offers a packed lineup of limited-time content that honors the franchise’s roots while delivering new gameplay experiences for fans both old and new.
Campaign Highlights:
- Time Attack Event – A race against the clock to score using classic polygon character models. Rack up rewards essential for developing current Dream Team squads while soaking in a healthy dose of nostalgia.
- Legendary Players Return – Football icons Adriano, Roberto Baggio, and Gerard Piqué return to the pitch as exclusive “Epic” cards. Available for a limited time only, these legends offer fans the chance to build a team that spans generations.
- Big Time: 30th Anniversary Chance Deals – Celebrate in style with exclusive Chance Deals that unlock rare player cards, including special 30th anniversary editions to power up your Dream Team.
- Special Log-in Bonuses – Players who log in during the campaign can claim daily rewards such as Coins, EXP, training programs, and a commemorative 30th Anniversary Badge, a token of appreciation and a nod to the legacy of the series.
Experience the Legacy, Then Join the Festival
As the 30th Anniversary campaign builds momentum, KONAMI will bring the celebration to life with the first-ever eFootball™ World Festival in Tokyo, taking place on July 21 at Belle Salle Shibuya Garden. Fans attending the event can look forward to hands-on gameplay experiences, live exhibition matches, exclusive giveaways.
Headlining the day is the eFootball™ Series 30th Anniversary Special Event, along with the eFootball™ Championship 2025 World Finals, both of which will be livestreamed worldwide in nine languages, ensuring fans across the globe can join in on the celebration.
eFootball™ Series 30th Anniversary Special Event
To commemorate three decades of the eFootball™ series, KONAMI will host a Special Event featuring major announcements, including new in-game licenses and details about ongoing 30th anniversary celebrations. The event will also include appearances from celebrity guests such as Riku Hagiwara, Jon Kabira, and more.
The eFootball™ Championship 2025 World Finals
The pinnacle of eFootball™ esports competition, the World Finals will crown the top eFootball™ player on the planet. A total of 32 elite competitors—16 from the console division and 16 from the mobile division—will gather in Shibuya, Tokyo, having earned their place through the open-entry eFootball™ Championship 2025 Open and the exclusive Club Event, where partner clubs nominate their top representatives.
Following the group stage on Sunday, July 20, the best of the best will battle it out in front of a live audience for the ultimate title: World Champion.
For more information, please visit the “eFootball™ World Festival in Tokyo" official website: https://e-football.konami.net/wf/2025/en/
Related links
Categories
About “eFootball™”
Winning Eleven(PES), which was launched in 1995, has evolved into eFootball™ and celebrates its 30th anniversary as the eFootball™ series this year.
It is playable on consoles, PCs, and mobile devices as a free to play title, allowing players to enjoy realistic football action with real-world clubs and national teams. Additionally, real-world football trend, such as player transfers and performances during the game, are updated weekly.
Features include “Dream Team,” where players can create their own original team to compete against others, and “Co-op,” which allows corporative online play up to 3vs3 matches, offering modes suitable for both beginners and advanced players.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
Media Contact:
Will Lawes
PR Lead EMEA
