PEAKY BLINDERS TAKE OVER PUBG MOBILE AS THE ICONIC SHELBY FAMILY ARRIVES ON THE BATTLEGROUNDS

Cunning, skill and power collide as PUBG MOBILE announces a global partnership with Peaky Blinders and Banijay Rights, bringing razor-sharp style to the battlegrounds

LONDON - January 9th, 2026 - PUBG MOBILE, one of the world’s most popular mobile games, is thrilled to reveal its collaboration with Peaky Blinders, following an agreement with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. From today until February 5th, players can assume the identities of Birmingham’s most notorious family through Peaky Blinders skins, exclusive themed items, emotes, music, and a Thomas Shelby voice pack, bringing Shelby grit and swagger to the battlegrounds.

With brand-new themed skins, PUBG MOBILE players can now drop in as three of the series’ main characters, Thomas Shelby, Arthur Shelby and John Shelby, and step into true Shelby style with new weapons, including the iconic Foggy City - Thompson SMG and the Razor Newsboy Hat, plus the Locked & Loaded Backpack.

New emotes Thumbs Up Approval and Menacing Stride will enable players to raise a toast to their in-game successes and walk with brothers, whilst the Thomas Shelby Voice Pack, lets players command the battlegrounds with the authority of the Peaky Blinders’ leader himself. Also adding to the feel of embodying the Peaky Blinders, players can make a statement cruising in the Misty Soul UAZ, soar into battle with a striking Peaky Blinders Parachute, and elevate their PUBG MOBILE Home space with an exclusive PUBG MOBILE x Peaky Blinders Home Wall Decoration.

The collaboration also introduces The Shelby Trials, a narrative-driven in-game event that immerses players in the gritty world of Peaky Blinders. As an original side story, The Shelby Trials allows players to follow multiple protagonists through four distinct scenarios inspired by iconic moments from the original series, experiencing the rise, risk, and ruthlessness that define the Shelby family. Throughout the trials, players must make pivotal storyline choices and decide whether to rely on sharp wit and calculated strategy or to take a more forceful approach, shaping how each chapter unfolds. Completing the event rewards players with exclusive in-game items, including themed voice packs and additional collectibles that bring the series’ unmistakable style to the battlegrounds. Players will also be able to listen to the iconic series’ opening music ‘Red Right Hand’ by Nick Cave and the Bad Seeds via the in-game event, bringing the unmistakable atmosphere of the series straight into the game.

“This collaboration brings the world of Peaky Blinders to PUBG MOBILE in a truly immersive and authentic way, allowing fans to step directly into its iconic universe,” Mark Woollard, SVP Gaming, Banijay Rights, states. “The level of detail in recreating the Shelby family’s look, style, and attitude is exceptional, capturing the tone, intensity, and atmosphere that makes Peaky Blinders so distinctive and beloved. We can’t wait for PUBG MOBILE players to experience the drama and ambition of the Peaky Blinders firsthand.”

The multi-award-winning Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new series of Peaky Blinders, produced by Kudos and Garrison Drama for BBC iPlayer and BBC One in the UK and for Netflix globally, have recently been announced.

The PUBG MOBILE x Peaky Blinders collaboration runs from January 9 to February 5, 2026. Download and play the game for free on the App Store and Google Play Store to experience the new content.

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, inZOI, Subnautica, Hi-Fi Rush, Dinkum, and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company with world-class capabilities, continuously exploring new possibilities beyond gaming — including AI and other emerging technologies. For more information, visit www.krafton.com.

ABOUT BANIJAY RIGHTS

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 220,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 130+ in-house labels, and several third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.