Press release -
PUBG MOBILE TEAMS UP WITH SHELBY AMERICAN TO BRING CLASSIC PERFORMANCE CARS TO THE BATTLEGROUNDS
Legendary performance meets mobile mayhem as Shelby American’s iconic cars tear across the battlegrounds.
LONDON – May 9th, 2025 – PUBG MOBILE, one of the world’s most popular mobile games, is proud to announce a new collaboration with legendary high-performance car manufacturer Shelby American, under license from Carroll Shelby Licensing, Inc.
From today until July 6th, players will be able to unleash the full power of classic cars on the battlegrounds as two of Shelby American’s most iconic vehicles rev up the action. The iconic Shelby GT500 roars onto the scene in a striking Black & Red finish, bringing raw power and precision to every match. For those looking to turn heads, the bold Retro Invader design is also up for grabs blending classic attitude with unforgettable style. Alongside the GT500 comes the Shelby 427 Cobra, a staple of racing history with a lightweight design and legendary engine rumble, available in a timeless Blue & White design plus a vivid Inkstorm edition for those looking to make a statement.
In addition to a Shelby American branded parachute, PUBG MOBILE players can also acquire unique Shelby-themed attachments for their vehicles. The Shelby 427 Cobra can be further enhanced with a spoiler attachment and quad exhaust, allowing players to dial up the style and make an even bolder impression, while the Shelby GT500 can be accessorised with the rocket balloons and flying saucer attachments. After collecting all the Shelby GT500 cars, players can also unlock the exclusive GT500 collection milestone reward.
“As PUBG MOBILE continues to evolve, we’re continuously looking to deliver exciting and meaningful content to our players,” said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “Shelby American is a name that resonates with car lovers and thrill-seekers around the world, and we’re honored to bring two of its most legendary vehicles into PUBG MOBILE, giving our players a chance to experience Shelby American’s high performance automobiles like never before.”
“We’re thrilled to see the spirit of Shelby American come alive in PUBG MOBILE,” said M. Neil Cummings, CEO of Carroll Shelby Licensing, Inc. “Shelby vehicles are engineered for speed, performance, and bold expression, and we can’t wait for this new generation of automotive enthusiasts to experience the rush that Shelby has to offer.”
The PUBG MOBILE x Shelby American collaboration is available from May 9 to July 6, 2025. Download and play the game for free on the App Store and Google Play Store to try the new content.
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
About Shelby American, Inc.
Founded by legend Carroll Shelby, Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 streetcar, Daytona Coupe and Shelby Series 2 component vehicles; it offers the Shelby GT, 1000, Super Snake, SE and GT post-title packages for the 2005-2024 Ford Mustang. Shelby American also offers the Shelby Raptor, Shelby F-150 Super Snake and Shelby F-150 trucks, as well as the Shelby F-250 Super Baja. Heritage cars include the continuation 1965 Shelby GT350 competition model, 1967 Ford Shelby Super Snake and 1968 Ford Shelby GT500KR. For more information, visit www.Shelby.com.
About Carroll Shelby Licensing
Auto manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. A pioneer for modern automotive licensing programs, he began licensing his name and designs for various products beginning in the 1960s. He founded Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International, Inc. (CSBI:PK). Carroll Shelby Licensing, Inc. is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189 or write CSL at 19021 S Figueroa St., Gardena, CA 90248, or visit https://www.shelby.com/carrollshelbylicensing.
