Press release -
TEAM VITALITY AND HUMMEL INTRODUCE VIT.X SNEAKERS IN THE "CROSS THE AGES" CAMPAIGN
- VIT.X marks Team Vitality’s debut in the world of lifestyle sneakers
- The sneakers are available for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop
- As part of its "Cross The Ages" campaign, Team Vitality reveals an exclusive retro mini-game that immerses fans in the club’s universe. Fans can play the game at: http://vitx.vitality.gg/
Paris, 10th November 2023 - Team Vitality, the leading global esports organisation, and its partner hummel are thrilled to introduce their very first pair of lifestyle sneakers. This exciting addition to their special anniversary collection is launched as part of the "VIT.X - CROSS THE AGES" campaign, showcasing the collaboration between the two brands in creating a collectible sneaker to honour the club's heritage.
A MUST-HAVE THAT FUSES STYLE AND GAMING
Team Vitality and hummel proudly present a unique addition to their collection, designed for both the club's dedicated fans and enthusiasts of lifestyle and streetwear. This model draws inspiration from the iconic hummel tennis sneakers of the 90s, presenting a modern twist on the classic hummel Stockholm LXE.
The VIT.X prominently displays Team Vitality's iconic bee logo on the side of the shoe and maintains the club's traditional colours of yellow, black, and white. The model name is elegantly inscribed on the heel, with an "X" featured on the tongue, symbolising the club's 10-year anniversary.
Whether paired with a classic or sportswear outfit, the VIT.X sneaker is set to become a symbol of Team Vitality's unique identity, seamlessly bridging the gap between gaming culture's nostalgia and its cutting-edge aspects.
"CROSS THE AGES" - CELEBRATING TEAM VITALITY'S ANNIVERSARY
The campaign invites fans to “Cross The Ages” by taking them on a captivating journey through the last 10 years of Team Vitality's history, skillfully blending current style trends with retro gaming references. To launch the campaign, Team Vitality released an 8-bit game, starring Albie, its mascot and biggest fan, crossing the last decade and fighting enemies to discover the VIT.X sneaker.
Fans that finish the mini-game will have access to an exclusive special edition of the sneakers that includes a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. The special edition of the sneakers are limited to the first 100 units claimed. As part of the V.Hive app activation for the launch, fans that purchase VIT.X sneakers will also receive the VIT.X sneakers as a wearable item for their in-app avatar.
VIT.X sneakers perfectly capture the essence of 90s nostalgia, aligning itself with Y2K fashion and the resurgence of retrogaming. Through the VIT.X sneaker, Team Vitality and hummel are not only making a fashion statement but also inviting fans to join them on a remarkable journey through the ages of esports and gaming culture.
"This is the first sneaker we've designed with hummel,” explains Amélie Canet - Fan activities Director. “We particularly enjoyed playing with retrogaming aesthetics while staying true to hummel's DNA. For Team Vitality, this is a significant step, as it's our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.”
The VIT.X is on sale for 99.99€ on the Team Vitality e-shop and directly at the V.Hive shop.
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Further information:
- VIT.X Sneakers available for order on this link
- Photos and announcement video available on this link
- For all inquiries, please contact Sarah Mittelette - sarah.mittelette@vitality.gg and vitality@swiperightpr.com
About Team Vitality
Team Vitality is a French esport club founded in 2013 by Fabien "Neo" Devide and Nicolas Maurer. In ten years, the club has become a leader in France and Europe, and is active internationally on 6 iconic games: League of Legends, CS: GO, Valorant, FIFA, Rocket League, Call of Duty Mobile. Made up of international players with exceptional performances, the club is fully dedicated to identifying and developing a whole generation of esport athletes. In total, the Team Vitality community boasts over 12 million fans across all social networks, who are also federated on its V.Hive mobile application. Team Vitality is proud to count global partners in its sector, such as Tezos and hummel.
The French club has teams all over the world:
- Paris (France), a unique nerve center, with a cyber café and official store, as well as a performance center incubated within the Stade de France.
- Berlin (Germany), for close proximity to major European competitions.
- Mumbai (India), to meet the specific needs of the Indian market.
To learn more, visit the website Team Vitality.
Follow Team Vitality on social media: Instagram, Facebook, Twitter, TikTok, Twitch, YouTube, LinkedIn, or download the mobile application V.Hive.
About hummel
hummel is a Danish sports and lifestyle brand with a history dating back to 1923. hummel designs, produces and markets sportswear, training and lifestyle clothing, equipment and sneakers for adults and children, men and women. Through the four product categories teamsport, footwear, kids, sport lifestyle as well as selected premium co-labos, hummel presents several times a year products inspired by a mix of retro and contemporary trends.
