Press release -
TEAM VITALITY ANNOUNCES NEW PARTNERSHIP WITH UNILEVER AND THEIR ICE CREAM BRANDS MAGNUM AND BEN & JERRY’S
- Team Vitality is partnering with Unilever’s ice cream brands Magnum and Ben & Jerry’s to offer unique experiences throughout 2024.
- Together, the two brands will aim to enhance esports and develop exciting moments of escapism for the fans.
- As a first demonstration of the premium quality of this new partnership, the Frozen All Stars showmatch sponsored by Magnum and Ben & Jerry's was held at V.Hive (Paris) last night.
Paris, December 16th, 2023 - Leading global esports organisation Team Vitality is pleased to announce its partnership with Unilever and their iconic ice cream brands, Magnum and Ben & Jerry's, for 2024. They will work alongside the French club to develop tailor-made activations for esports fans to indulge in rich dessert goodness alongside celebrations of esports.
COMBINING BRANDS TO BLEND ESPORTS WITH FUN AND PREMIUM FROZEN TREAT EXPERIENCES
Throughout the 2024 esports calendar, Magnum and Ben & Jerry's will have the opportunity to support several teams from the French club, utilising their unique branding and fields of expression. The two brands will be present on the jerseys (at the collarbone level), thus supporting their favourite teams and embodying common values. Magnum will appear on the jerseys of the LEC and VALORANT teams, while Ben & Jerry's will be positioned on those of the LFL and Rocket League teams.
The two brands will also work alongside Team Vitality to create and organise immersive experiences during the most anticipated moments of competition. Together, they’ll create digital activations to accompany the LEC and VCT, and physical experiences during the major highlights of the Rocket League Major and the Counter-Strike 2 Major in Copenhagen.
Leaders in their respective sectors, Team Vitality and Unilever, through Magnum and Ben & Jerry's, will also work together to create grand all-encompassing experiences that aim to encourage the fans' passion for esports. This is evidenced by The Frozen All Stars event which teased this partnership as part of an exciting Rocket League showmatch for the dedicated community.
THE FROZEN ALL STAR SHOWMATCH: THE PASSION AND EXHILARATION OF PLAYING TOGETHER
To launch the new partnership, Team Vitality and the two brands of Unilever provided fans with the Rocket League: The Frozen All Stars showmatch, paying tribute to the passion of the fans ahead of the 2024 competitive season. The showmatch featured the world champion team of Team Vitality, against international legends of the game in a series of entertaining and thrilling matches. The Frozen All Stars was streamed on Team Vitality’s Twitch channel and TikTok accounts, cast by Boyan and LifeIsCool from the Rocket Baguette channel in France. There was also an English broadcast by the famous caster JohnnyBoi_i on his Twitch channel.
Inspired by the NBA All-Star Game format that came before, the showmatch took place in a transformed V.Hive in Paris that mirrored the comfort of a mountain chalet. Throughout the evening, fans were able to enjoy a relaxed atmosphere while watching the match alongside being able to try Magnum and Ben & Jerry's ice cream through different taste experiences (blind tests, ranking).
Team Vitality and Unilever will continue to offer esports fans sensational new experiences, like Frozen All Stars, throughout 2024.
“We are very pleased to welcome the Magnum and Ben & Jerry’s brands to our family of partners. We are looking forward to the opportunity this partnership brings to help us further enhance the fan experience. For Team Vitality, working with an industry giant like Unilever shows all the added value of esports and the development prospects of the esports sector.” explains Nicolas Maurer - CEO at Team Vitality.
“I’m delighted to reveal this partnership with Team Vitality. We share the same vision of seeking excellence and encouraging passion in young people. Thanks to their presence on several key games in France and internationally, we will be able to create unforgettable and gourmet experiences for all esports fans.” states Nathalie Tempra - Head of Marketing Unilever Ice Cream.
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More information:
- Team Vitality
- Assets
- For all inquiries please contact vitality@swiperight.gg
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About Team Vitality
Team Vitality is a French esports organisation created in 2013 by Fabien 'Neo' Devide and Nicolas Maurer. In ten years, the organisation has become a leader in France and Europe and is evolving internationally, competing in 6 titles: League of Legends, CS2, VALORANT, FIFA, Rocket League and Call of Duty Mobile. Composed of international players with exceptional talent, the organisation is fully dedicated to the identification and development of esports athletes. Team Vitality has three international offices across the world in Paris, Berlin and Mumbai where it trains its athletes and connects with its fans. In total, the Team Vitality community has more than 12 million fans across all social networks, which it also unites on its V.Hive mobile application. Team Vitality is proud to have global partners such as Tezos and hummel.
To learn more, visit the website Team Vitality. Follow Team Vitality on social media: Instagram, Facebook, Twitter, TikTok, Twitch, YouTube, LinkedIn, or download the mobile application V.Hive.
About Magnum
The Magnum® brand was created in 1989 to satisfy the desire for indulgence among adults. The stick, a format previously reserved for children, is then adorned with a quality chocolate coating. Magnum® thus becomes the first ice cream brand entirely dedicated to the gourmet pleasures of adults. Since then, Magnum® has continued to surprise by expanding its offering each year with the arrival of new recipes. Today the leader in the ice cream market, the brand offers an ever more intense and premium experience. Magnum® creations? Irresistible on the outside, creamy on the inside, as tasty as they are timeless, they have managed to cross fashions and establish themselves as essential flavours. Their signature? An iconic shape, fragrances synonymous with pure pleasure and this famous incomparable crunchy chocolate, which has never failed in its promise: to remain faithful to pleasure! To find out more visit: https://www.magnumicecream.com/fr
About Ben & Jerry’s
From the renovated gas station in Burlington, Vermont, to ice creams with unpronounceable and offbeat names, the adventure of our 2 friends Ben and Jerry began in 1978. Since then, the ice creams they created have become legends.
In a few words, an absolute treat with sauces and chunks (our chunks!), Fair Trade certified ice creams and always more fun! To be enjoyed in front of a series or a game of video games! To find out, go to https://www.benjerry.fr/
