Are you competitive? A benchmark just for UK’s MNOs and MVNOs

For four consecutive years, tefficient has benchmarked operators in Sweden, Finland, Norway and Denmark against a pure Nordic peer group. We are now taking this established benchmark to the UK – addressing the MNOs and large-scale MVNOs of the UK.

The MNOs/MVNOs that are considered to be invited are BT/EE, O2, Vodafone, Three, Tesco Mobile, Virgin Media, TalkTalk, giffgaff, iD and Sky.

Unlike most other markets in Europe, UK’s MVNOs have significant scale and strong owners with large adjacent business in the UK.

The recent decision of the European Commission not to allow 3 to merge with O2 meant that the UK will continue to have four MNOs. This is something that many MVNOs salute since the number of host MNOs will remain intact and competition on wholesale prices likely will be fierce. The need for UK MNOs and MVNOs to measure, compare and improve competitiveness has never been higher.

tefficient’s benchmark is 100% fact based without modifications done to actual MNO/MVNO data. As in all of our benchmarks, the identities of the actual participants will be confidential. The benchmark results are available solely to the participants – nobody else.

The benchmark scope covers revenue, OPEX, headcount productivity, subscribers & channels, performance, traffic & load, quality and innovation & growth for 27 functions within Marketing & sales (split on B2C and B2B), Customer service & telesales (split on B2C and B2B), IT, Support functions and Product development. In order to allow comparisons of MNOs and MVNOs, all networks functions and the wholesale function are out of the scope of this benchmark.

The benchmark report will cover 590 KPIs in total. There is a fixed participation fee which includes a company-specific 200-page report, an on-site presentation to the management team and up to three department-specific on-site presentations.

The timeline is synchronous for all participants – and is currently open for discussion.

More information: www.tefficient.com/benchmarks/uk-mnomvno-benchmark/

“We’re happy to have been asked to test the interest for our established benchmark in the UK-only context”, says Fredrik Jungermann at tefficient. “Nordic telcos have been able to use our benchmark to improve their local competitiveness in their very competitive home markets – and we are committed to deliver the same value to UK MNOs and MVNOs. We can’t wait for the feedback.”