Tutti Frutti frozen yogurt comes to London!

FOR IMMEDIATE RELEASE
Contact: Emma Bate
The Anderson Media Group
Email: emmab@theandersonmediagroup.com
Tel: 0207 127 4510

Tutti Frutti Opens In The UK
The UK’s Largest Frozen Yogurt Store Hits London

LONDON, England – December 2011 After months of hype, it’s finally here – global frozen yogurt giant Tutti Frutti hit UK soil last week, with the grand unveiling of its flagship store in London’s Covent Garden. The exclusive launch party, hosted by Lord Powell of Bayswater in conjunction with The Anderson Media Group, saw Tutti Frutti open its doors for the first time to a host of VIPs, media figureheads and local businesses.

The healthy sweet treat craze that has been sweeping the US and Asia, the new Tutti Frutti store in London also marks their entrance into the European market. Spearheaded by Amanda Nasim, a Malaysian entrepreneur currently studying at York University, the vibrant, dynamic and, most unusually, young, team behind bringing Tutti Frutti to Europe plan to make Tutti Frutti the official frozen yogurt of the London 2012 Olympic Games. And why not? With its convenient, central location in tourist hotspot Covent Garden and the inevitable scorching city summer, what better way for athletes and visitors alike to cool down and refresh themselves?

You may ask, what makes Tutti Frutti different from other frozen yogurts already dotted around London? The brand new store is officially the largest of its kind in terms of size in the whole of the UK – with its lively, buzzing entrance floor and a huge basement-level additional seating area, there’s plenty of space for all the family to enjoy the world’s hottest frozen treat. Further, unlike its competitors, Tutti Frutti frozen yogurt is completely self-serve: help yourself to as much froyo as you want, in as many different flavours as you can muster, smother it all in a choice of 30 toppings, and simply pay by weight. This no-nonsense, no-hassle innovative concept means no queuing, no mistaken orders – and no limits on your culinary creativity! The guests at the launch party certainly got imaginative, with Lords gobbling up Lychee froyo and magazine editors going mad for the Mango.

And as if you needed another excuse to head down to Tutti Frutti for a taster, frozen yogurt – as well as being light on the hips at under 40 calories per 100g – also has proven benefits for your health, improving cholesterol levels, blood pressure and your immune system!

So, what are you waiting for? Brave the wintery weather and head on down to Tutti Frutti at 2 Bedford Street, Covent Garden, and enjoy the big freeze from a new, yogurty perspective this Christmas.

For more information please visit www.tfuk-froyo.co.uk