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Thule’s The Way I Roll Film Series Nominated for the European Excellence Awards 2013 in the Category of Entertainment and Culture

The film series created around the launch of the new Thule bike bags and accessories, Thule Pack 'n Pedal, has been nominated for one of Europe's top awards for communication and PR, the European Excellence Awards. The Way I Roll film series has attracted considerable international attention in connection to the launch at the world's largest bicycle trade show, Eurobike, in August 2012.
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