Press release - 12 October 2011 08:00

THULE Easy-fit, the easiest snow chain ever to fit on the car, awarded innovation of the year at EquipAuto in Paris

Thule Easy-fit snow chains has been awarded the prestigious innovation of the year award at this year’s EquipAuto fair in Paris, France. The award is given to Thule Easy-Fit for its groundbreaking technology making the fitting of the snow chain easy as never before. The motivation to the award is a proof for the Thule Group once again being in the forefront when it comes to innovation and product development.

The name says it all: “THULE Easy-fit” brings the traditional passenger cars snow chains standard to the next level, with a huge step towards the easiness for the end consumer. “THULE Easy-fit” is a true innovation both from a technical and a design perspective.

- We are very proud to receive the EquipAuto Innovation Of The Year Award says Alberto Guidotti, Business Unit Director Thule Group Snow Chains and continues. It is a testament to our ambition to be at the forefront of innovation and simplicity for the user and we are confident that Thule Easy-Fit will strengthen Thule’s position in the market for snow chains for passenger cars.

Key in the innovation is the new aluminium central bar on the snow chain. This makes the mounting of the snow chain has never been so easy, intuitive and quick.

Remember – One stop only: fit the chains and go.

Why “THULE Easy-fit” is so “Easy and Intuitive”:

Only 3 operations to get ready to drive

Extend rigid arch
Fit the chain on the wheel
Push the pedal to tension the chain

Effortless:

No physical power is needed to fit or to remove the chain from the car
The tensioning system is activated with the foot

Accessibility:

No need to work behind and above the wheel, where is difficult to see what you are doing.

Technical innovations:

Aluminium central bar: represents a unique solution to tension the chain. It contains an integrated pedal, linked to elastomeric device, and release buttons
Special internal rigid arch.

Design innovation:

Design is one of the distinctive THULE values and design is one of the distinctive element of the “THULE Easy-fit”.
The use of selected materials, as the aluminium for the central bar, offers a unique visual fusion between alloy wheel and snow chain, improving the wheel look when the chain is mounted.

For more information, please contact:
Nicoletta Galleani
Marketing Manager, Snow Chains
Phone: +39 031 8544418
E-mail: nicoletta.galleani@thule.com
www.thule.com
www.konig.it

Topics

Lifestyle, Fashion, Leisure

Regions

England

---
About Thule

The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around the world. Under the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport carriers, roof boxes, accessories for recreational vehicles, trailers for the active life (horses, boats etc), snow chains as well as luggage bags and boxes are just some examples of what Thule currently offers.
Thule is the largest brand in the Thule Group.
For more information, please visit www.thule.com

Contacts

Joakim Frederiksen

Press contact PR Manager Europe & RoW joakim.frederiksen@thule.com +46 40 635 90 25

Related media

Thule Easy-fit
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By: Thule Group

Thule Easy-fit
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By: Thule Group

König Snow chain
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By: Thule Group

König snow chains for cars becomes Thule Snow chains
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By: Thule Group

König Snow chain for professional use
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
By: Thule Group

König snow chains for cars becomes Thule Snow chains

König snow chains for cars becomes Thule Snow chains
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .pdf

The König range of snow chains for professional use is extended and renewed

The König range of snow chains for professional use is extended and renewed
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .pdf

Thule awarded Technical & Safety Innovation of the Year for their ‘Easy-Fit’ Snow Chain at the 2012 CAT Awards.

Thule are proud to announce that the Easy-fit snow chain, the easiest snow chain ever to fit on the car, has been awarded the prestigious Technical & Safety Innovation of the Year at the 2012 CAT Awards - a respected publication within the UK motor industry. The award is given to Thule Easy-Fit for its ground breaking technology making the fitting of the snow chain easier than ever before.

12 October 2011 08:07

Thules Easy-fit snökedjor vinner prestigefyllt innovationspris på motormässan EquipAuto i Paris. Den enklaste snökedjan någonsin att montera på bilen.

Thule Easy-fit snökedjor har tilldelats årets prestigefyllda innovationspris på motormässan EquipAuto i Paris. Thule Easy-fit fick priset för sin banbrytande teknik som gör monteringen av snökedjor på bilen lättare än någonsin tidigare. Motiveringen till utmärkelsen är ett bevis för att Thule Group återigen ligger i framkant när det gäller innovation och produktutveckling.