Press release -
Thule Easy-fit: the latest Thule snow chain, easy, intuitive and quick. 12 seconds only to fit it!
The name says it all: “THULE Easy-fit” brings the traditional passenger cars snow chains standard to the next level, with a huge step towards the easiness for the end consumer.
“THULE Easy-fit” is a true innovation both from a technical and a design perspective and for this reason it has been awarded the prestigious Innovation of the Year Award at 2011 EquipAuto fair in Paris, France.
Key in the innovation is the new aluminium central bar on the snow chain. This makes the mounting of the snow chain easy as never before.
Remember – One stop only: fit the chains and go.
Why “THULE Easy-fit” is so “Easy and Intuitive”:
Only 3 operations to get ready to drive
- Extend rigid arch
- Lay the chain on the wheel, from the top to the bottom of the wheel
- Push the pedal and the chain will automatically slip around the tyre as soon as the car moves off.
Effortless
- No physical power is needed to fit or to remove the chain from the car
- The tensioning system is foot activated
Accessibility
- No need to work behind and above the wheel, keep your hands clean. Thule Easy-fit makes it simple for you.
Technical innovations
- Aluminium central bar: represents a unique solution to tension the chain. It contains an integrated pedal, linked to elastomeric device, and release buttons
- Special internal rigid arch.
Design innovation
Design is one of the distinctive THULE values and it is one of the distinctive element of “THULE Easy-fit”.
The use of selected materials, as the aluminium for the central bar, offers a unique visual fusion between alloy wheel and snow chain, improving the wheel look when the chain is mounted.
At Automechanika 2012 is presented, for the first time, the full range of Thule Easy-fit: two models for Passenger Cars (one for improved driving comfort and one for extra grip) and one model suitable for modern SUVs.
Three different snow chains models, for different needs but always with easiest fitting system ever seen.
Guinness World Record
Thule Easy-fit – the fastest fitting snow chain in the world, just 12 seconds and off you go!
How to prove it? Thule is willing to challenge itself in front of the Guinness World Record, the well known authority certifying the most incredible records all over the world.
WHEN? On October the 8th
WHERE? At the indoor ice track in Lecco – Italy
WHO? 12 people, men and women, old and young
HOW? Fitting on cars the most snow chains – Thule Easy-fit obviously – in only 1 MINUTE
HOW MANY? …60, 70, 80, 90 Thule Easy-fit mounted in 1 minute. Our record-men will do it easily and will amaze us with a memorable record result!
Related links
Topics
- Sport
Categories
- thule group
- thule
- easy-fit
- easyfit
- easy fit
Regions
- England
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About Thule
The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around all over the world. Under With the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport equipment carriers, roof boxes, accessories for recreational vehicles, trailers for the an active life (horses, boats, etc.), snow chains as well as luggage bags and boxes are just someonly a few examples of what Thule currently offers. Thule is the largest brand in the Thule Group.
www.thule.com
