Press release -
Thule Pack ’n Pedal™ – a new generation of bike racks and bags for city commuting as well as outdoor adventures
Thule Pack ’n Pedal™ follows a long Thule tradition of designing pioneering solutions for an active lifestyle. The brands new smart bag and rack system for bikes is the ideal choice for both bike vacations and commuting. Thule Pack ‘n Pedal™ sees its world premiere during the Eurobike 2012 fair in Friedrichshafen, Germany, August 29-September 1.
“Biking has always been a strong passion for the Thule brand, and we are proud to present our entry into a new product category around the bike”, says Magnus Welander, Thule Group CEO. “We have put together a smart system of products with innovative racks and cool bags for different needs, which work just as well on the bike as when they are carried around. As always with Thule, we have focused on ease of use, safety and quality. And of course, the well-recognized and stylish Thule design”.
For the comprehensive Pack ‘n Pedal™ range, Thule has developed a revolutionary handlebar attachment with various accessories (bag, wallet, iPad/map holder) and a family of top-of-the line pannier bags. Thule has also acquired the rights for the much praised Freeload bike racks. The New Zealand-designed racks offer a superior solution that can be used both in the front and the back, and fit with virtually every type of bike in the market.
"When we started Freeload to develop a system for load carrying on bikes, we were inspired by the Thule load carrying systems and products for cars. We set out to design a modular platform that could be used by riders universally in much the same way", says Freeload founder and director Pat Maguire. "To see Thule introduce our rack to the rest of the world as part of their new and innovative Pack 'n Pedal™ product range is very exciting for us".
The weatherproof Thule Pack ’n Pedal™ bags come with small hard shell SafeZone™ compartments and separate computer storage, keeping valuables safe and easily accessible. The design of the bags makes them easy to load and use as normal bags. They also come with compression buckles to reduce size when the bag is empty. The range is designed to be easy to use and practical both on and off the bike with a revolutionary attachment system allowing having no attachments scraping against the body, and comfortable handles make the bags easy to carry.
Thule Pack ‘n Pedal™ was first presented at the Eurobike 2012 fair in Friedrichshafen, Germany. It will be available in selected independent bike shops in major cities in Europe, North and South America from Q4, 2012. A wider launch in more stores and an extended range with several more products in the family will follow in 2013.
Made in connection with the launch of the Thule Pack ‘n Pedal™ range comes “The Way I Roll” – six new documentary films about passionate bikers. US filmmaker and photographer Peter Sutherland (director of acclaimed bike documentary Pedal) has followed athletes, bike makers and enthusiasts on their home ground, biking and talking about their strong passion for the bike culture. Check out Thule on Facebook and YouTube for more.
See the trailer to the films by clicking here.
Watch part one of six where we meet Chris van Dine by clicking here.
Watch part two of six where we meet Nicole Duke by clicking here.
Watch part three of six where we meet Lucas Brunelle by clicking here.
Watch part four of six where we meet Salvador "Sal" Barbier by clicking here.
Watch part five of six where we meet Gina Marie Scardino by clicking here.
Watch the last part where we meet Seth Rosko by clicking here.
Thule on Facebook: www.facebook.com/thulebringyourlife
Thule on YouTube: www.youtube.com/thule
For more information, please contact:
Sofia Costa, Press Relations Manager
E-mail: Sofia.costa@publicitymatters.com
Phone: 01275 770701
Related links
Topics
- Sport
Categories
- thule group
- freeload
- eurobike
- pack 'n pedal
- thule
Regions
- England
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About Thule
The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around the world. Under the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport carriers, roof boxes, accessories for recreational vehicles, trailers for the active life (horses, boats etc), snow chains as well as luggage bags and bike bags are just some examples of what Thule currently offers.
Thule is the largest brand in the Thule Group.
For more information, please visit www.thule.com
