Press release -
Thule to unveil five new products at Automechanika
Thule, world leader in products and brands that make it easy for people to transport their equipment securely, safely and in style, is pleased to announce its presence at Automechanika, the world's leading trade fair for the automotive industry. The biennial event opens on the 14th of September in Frankfurt, Germany.
Thule will be one of the largest exhibitors in the vehicle accessories category with an exhibition area spanning over 580 m2. The plan is for Thule to launch no less than five new products from their vehicle solutions and trailer business segments. In addition, a space will be set aside to fully unveil Thule's new store concept which is aimed at distributors and retail partners.
In terms of product news, a groundbreaking new concept of bike transportation will be revealed. Thule will be first in the market to offer a slide bar solution mounted on the roof of the car, simplifying the loading process. Other big news includes the launch of the Dynamic roof box, a new and innovative range, positioned to replace the existing Spirit line.
Fredrik Erlandsson, Thule's newly appointed Senior Vice President of Communications comments: "Automechanika is the perfect platform to show how design, functionality and safety have been combined to develop new and exciting Thule products for our customers. It is our ambition to make Thule not only synonymous with transporting equipment, but a way of life.
To find out more about Thule and to arrange a meeting with Magnus Welander, Thule's CEO, at Automechanika, please contact the press officer below.
For further information about THULE:
Press contact
Sigrid Fandrey, Open2Europe
Tel.: +33 (0) 1 55 02 14 62
s.fandrey@open2europe.com
Topics
- Industry, manufacturing
Categories
- automechanika
- thule
Regions
- England
