3rd Space: 3rd Space appoints Adfrap as mobile ad network partner for China

Brands get access to the largest mobile market in the world through Chinese Central Television (CCTV) mobile internet portal and apps

3rd Space has appointed Adfrap – one of the fastest growing mobile advertising networks in Europe – as its global mobile ad network partner, targeting mobile ads through to the Chinese Central Television (CCTV) mobile internet portal and its popular iPhone and Android apps. This follows the announcement that the mobile division of state broadcaster CCTV is working exclusively with 3rd Space to give global brands and digital content owners access to China’s 850 million plus mobile users through the CCTV mobile advertising platform.

Adfrap will work with western and Chinese brands along with other mobile ad networks to drive rich media campaigns across CCTV’s full range of mobile inventory, including traditional display banner and pre-, mid- and post- roll video ads. Advertisers will also be able to create and manage their own dedicated digital eco-systems within the CCTV portal – in the same way as sites such as YouTube.

According to CNNIC (China Internet Network Information Center) there are  some 277million mobile net citizens in China who actively use the mobile internet, a figure that increased by 18% over the first six months of last year alone driven  by the popularity of iPhone and Android devices. With millions of unique visitors going to the CCTV free-to-view mobile portal every day or downloading the mobile apps for news, sport, business, weather and TV, 3rd Space and Adfrap are opening up exciting new opportunities to reach a growing and increasingly affluent Chinese market.

“CCTV is one of China’s best known and respected brands, so opening up its WAP portal and mobile apps across all three Chinese mobile networks has created one of the largest mobile advertising platforms in China,” said Charles Pearce, CEO of Adfrap. “The partnership with 3rd Space is a tremendous opportunity and allows us to work with brands and ad networks to deliver innovative and effective mobile marketing campaigns.”

“We are delighted to have Adfrap on board,” said Warwick Hill, CEO at 3rd Space: “With its rapidly growing ad network and industry experience, the Adfrap team will help us to accelerate acquisition and retention of brands looking to harness the Chinese market opportunity. According to Juniper Research, mobile ad revenues in China and the Far East are set to reach more than $2.1 billion by 2012.”

About CCTV
China Central Television (CCTV) is the national TV station of the People’s Republic of China and it is one of China’s most important news broadcast companies. Today, CCTV has become one of China’s most influential media outlets. In addition to its TV programs, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movies, newspapers and the Internet. CCTV is the main news source for the Chinese people. It is also an important window for Chinese to learn about the outside world, and for the world to find out more about China. CCTV is making efforts to become a global media network with increased international influence.

About 3rd Space
3rd Space specialises in delivering high quality advertising directly to millions of mobile subscribers around the world.  Video advertising targeted directly to mobile users provides the most effective and dynamic way of attracting new customers whilst reinforcing brand loyalty. 3rd Space works with mobile operators, brand advertisers and content owners to deliver personal, targeted advertising to optimise campaign performance. 3rd Space provides open access to its mobile advertising platform to enable brand advertisers and media agencies to generate and view real time campaign reports and analysis.

For more information, please visit: www.3rdspace.com

About Adfrap
Adfrap makes mobile advertising work by enabling mobile developers, and publishers source, provision, manage and track advertising easily, from virtually any ad network or direct-sourced advertising inventory.

As the leading trusted third party in mobile advertising, Adfrap works with mobile publishers, developers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. Adfrap services work across WAP, mobile web and in-applications for rich media delivery.

For more information, visit www.adfrap.com

Issued by: 
Peter Rennison & Allie Andrews, PRPR
Tel: + 44 (0)1442 245030, pr@prpr.co.uk / allie@prpr.co.uk