Adeptra: Adeptra Complements Voice, Email and Text Capability with New Smartphone Mobile Banking Application – MobileDirect

Market leader drives true multi-channel consumer communication with mobile application to span the communication lifecycle and harness real-time opportunities for fraud detection, collections and marketing

Adeptra, the leader in auto-resolution technologies that span the consumer lifecycle, has announced a new fully-interactive mobile application called MobileDirect. Available in Q3 2011, Adeptra’s MobileDirect mobile application will bring real-time fraud, collection and marketing communications to consumers’ smartphones. It will add pure mobile as a fourth communication channel and complement Adeptra’s existing voice, SMS/text and email capabilities. With a fully tokenised capability, the application will also offer direct pay options to process consumer payments.

Adeptra’s MobileDirect will be available as a standalone application that can be branded by banks and card issuers. It will also include a library of capabilities that can be integrated with existing bank or financial institution consumer based applications. It will enable banks and card issuers to meet consumer demand for personalised real-time mobile communications, and offer timely and convenient smartphone applications to notify consumers of important account alerts, including potentially fraudulent transactions, account authorisations, account updates, core servicing as well as payment reminders.

Adeptra’s MobileDirect also provides a compliant-friendly route to customer opt-in for banks and card issuers which need to adhere to text and mobile communications regulations. This is achieved by the consumer’s explicit approval to receive mobile communications and to accept the terms and conditions on downloading the relevant app from the Apple App Store, Android Marketplace or BlackBerry App World. This opt-in process will also allow banks and issuers to categorise users’ cellphone numbers and discern them from landline numbers, while also capturing other relevant data such as smartphone model.

Tony McGivern, CTO for Adeptra said: “At Adeptra we are committed to developing communication solutions that enable our customers, including some of the world’s largest banks and card issuers, to build sophisticated real-time communication strategies. To us, communications should focus on the ability to treat consumers as individuals, not as processed transactions. This means financial organisations need to use all relevant communication channels to deliver two-way conversations to their consumers. With more than 300 million smartphones shipped around the world annually – a figure that will only grow – mobile is a crucial communication channel in the consumer lifecycle.”

Tony McGivern concluded: “Adeptra is continuing to push the boundaries of the market by expanding two-way automated communications into new channels, and this new mobile capability will ensure our customers can engage with their consumers directly, consistently and as close to real-time as possible – all based on their needs and preferences. ”

About Adeptra 
Adeptra is the global market leader in Auto-resolution™: technology that automates key call centre interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialer systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients’ computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, North America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company’s commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organisation to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit www.adeptra.com.

Media Contact:
Jessica Humphrey
NSPR
Jessica@nspr.co.uk  
01276 487 008