CouponCoupon: The Young, the Welsh and Women: Britain’s New Coupon Clipping Heroes

New research from CouponCoupon uncovers a new generation of savvy money savers 

Cutting out coupons from the back of packets may be a thing of the past, but research has uncovered a new generation of British coupon clippers thriving on the digital alternative. An online YouGov survey of over 2,000 British adults, commissioned by CouponCoupon.co.uk, reveals that women, those aged between 25-34 years and those living in Wales, are making the biggest savings by tapping into the benefits of coupon, discount and voucher codes.

Intent on shopping around and never paying full price, the survey shows that 25-34 year olds think they are saving on average more than £300 a year by using coupon, discount and voucher codes – almost £50 more than the national average. Almost half (48%) search for voucher codes before checking out online, compared to 32% nationally, while as many as 43% visit a coupon or voucher code site when shopping, compared to just 28% across Britain.

When it comes to differences between male and female buying habits, when shopping or thinking about buying an item, 32% of women will visit a coupon code site, compared to 25% of men. In addition, 28% of women said they are more likely to shop with a retailer they have a coupon for than one they don’t, compared to 22% of men. 

Almost half of people living in Wales (47%) search for a voucher code before buying online, with other regions seemingly less switched on to the benefits, such as Scotland (22%) and those in the North West (28%). 

Kenny DeAngelis, founder of CouponCoupon.co.uk, comments: “The children of the early eighties remember queuing up at the supermarket with their parents, armed with coupons cut out from magazines and the back of packets to save on the weekly shop. Those 25-34 year olds are now leading a new wave of money saving in Britain. It’s cool to coupon and these canny shoppers have no hesitation in cashing in vouchers or using coupon codes to bag a bargain.”

Ends 

Research methodology

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2026 adults. Fieldwork was undertaken between 4th - 7th March 2011. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About CouponCoupon

CouponCoupon has over 15 million live promotions on offer at any one time, consisting of Argos Voucher Codes, Currys Voucher Codes,Comet Voucher Codes and Dixons Voucher Codes, as well as more deals from thousands of other specialist stores and companies. To give the public maximum time to take advantage of its online deals and vouchers, CouponCoupon prides itself on getting them live on the site before the competition. 
The most popular retailers and codes are featured on the www.couponcoupon.co.uk homepage. Consumers looking to bag a bargain can sign up to the CouponCoupon money-saving weekly email newsletter to receive the latest deals before anyone else.

PR contact:

Claire Barber or Max Tatton-Brown
EML Wildfire
coupon@emlwildfire.com
020 8408 8000