Crystal CG International: Crystal CG International appoints two new creative directors

FMCG brand director and former head of integrated film at Imagination join Crystal CG’s London team to lead experiential and film animation departments

Crystal CG International has announced the appointment of two new creative directors to its London based team; Will Case and Darren Groucutt. 

Will joins Crystal CG International as creative director of its fast-growing experiential department, which creates unique and innovative digital experiences for international events, exhibitions, trade shows and museums.  Will has more than 15 years experience working in digital media, and joins Crystal CG from his previous role as head of integrated film at the global brand communication company Imagination, where he worked on automotive brands including Jaguar, Land Rover, Ford and Mazda. 

Will’s objective will be to build Crystal’s experiential department not only in the UK, but also in the wider market of Europe and the Middle-East.  “Crystal creates engaging, immersive and visually stunning experiences that allow people to interact with brands. The company offers an exciting opportunity to help grow an experiential practice that can extend globally,” said Will, “I am looking forward to finding new environments and contexts for Crystal CG’s digital creations.”

Darren joins Crystal CG International as the creative director of film animation, bringing with him over a decade’s experience in motion graphics, design and online marketing.  He graduated from Bournemouth University before working as Design Director at Bermuda Shorts, where he worked with leading brands such as MTV and Channel 4.  He then led the motion graphics department at digital communications company JPMH, where he produced campaigns for brands such as Blackberry, Kodak and Oxfam. 

“I am passionate about design and animation for consumer brands and look forward to bringing my knowledge and experience to help Crystal CG enhance its presence in the FMCG market,” comments Darren. “This is a particularly exciting and creative time for the company, particularly as we work towards delivering the digital designs and animations for the 2012 Olympics.”

“We are thrilled to welcome Will and Darren to the Crystal CG International team,” said managing director of Crystal CG International, Gilles Albaredes “Between them they have invaluable experience that they can use to help expand, strengthen and shape the company, and we look forward to working with both of them.”

Notes to editors:

Crystal CG International is the European Operation of Crystal CG, one of the world’s leading digital media companies. Founded in 1995 and with more than 3,000 employees and seventeen offices worldwide, Crystal CG has extensive experience in static and dynamic imagery, animation and interactive digital experiences.

Crystal CG delivers creative digital solutions that engage and inspire target audiences across the Exhibition, Entertainment, Public Sector, Property, Sport, Media and Event Industries, and the Corporate sector.

Crystal CG’s key differentiator is its innovation – both in the creative power behind its productions and in the way it develops advanced visualisation technologies.

• Crystal CG was the Graphics Design Services Supplier for the Beijing 2008 Olympic Games

• Crystal CG is the Designated Multimedia Design Service Provider for the Shanghai 2010 World Expo

• Crystal CG is the Official Digital Imaging Services Supplier for the London 2012 Olympic and Paralympic Games

For full biographies of Will and Darren, please click here.

For further information and high res photos please contact:
Lisa Henshaw
Fourth Day
+44 (0)20 7403 4411
lisa@fourthday.co.uk