Intellicig: Intellicig Portfolio Services - Global Reach - Local Strategy

Intellicig, the leading UK manufacturer of ECOpure nicotine preparations for use with EVOlution e-cigarettes, has launched an International Services Portfolio to support its many International Partners. 

Now distributed to 22 countries globally, the company recognises that although EVOlution and ECOpure products are standardised, individual market conditions are subject to many variances and has thus developed a range of support options to meet differing country’s needs.

Intellicig is truly able to stand globally, yet sit locally, built on three years pioneering experience and by providing a set of corporate standards for the company’s IP’s to benefit from.

These standards extend across the design and manufacture of Intellicig’s proprietary ECOpure e-liquid - the purest available anywhere - at the company’s laboratory within the world class Bio Science facility at UMIC, Manchester, the decision by Intellicig to work towards formal recognition through licensing and by providing clear and consistent product messages and branding.

Intellicig allocates a senior member of its management team to work with new and existing IP’s to develop strategies aligned to the particular circumstances pertaining to their market.

Anthony Sefton, Sales Manager at Intellicig commented “ we are now able to bring our experience to bear in helping to tailor business plans with our various Partners to suit their conditions. We recognise that there are different attitudes towards smoking in almost every country, some territories are more price sensitive than others, whilst buying routes may be either through physical retail channels, web based purchases or a combination of both.

We draw up a multi dimensional plan to cover a 12 month period, looking at all relevant routes to market, which is reviewed against performance metrics on a quarterly basis. Our trade partners are supported by our International Support Desk who are expert in all aspects of export documentation and who work to enact the strategies agreed. Close contact is maintained to ensure plans remain current.”

Working with our Country Partners, our creative team is often tasked with designing marketing support materials for individual campaigns at short notice to meet particular channel needs, upon which we thrive.”

Intellicig is increasingly being asked by potential new partners to provide reports on the materials used in other e-cigarette products and ingredients and purity values of e-liquids. The Company is able to bring its multiple areas of expertise to bear in providing accurate reports, invaluable to enable new customers to make informed choices.

For more information about Intellicig’s ISP packages, or details about becoming an International Partner, please contact anthony@intellicig.com