iPrioritize: iPrioritize for iPhone and iPad – a productivity iPhone App that shows you what you should REALLY do next

iPrioritize is an iPad and iPhone App which delivers a simple but elegant productivity tool to help busy business-people to spend their time more efficiently. It enables you to create goals and steps within them, then by answering some quick and simple questions you can rapidly and automatically prioritise items. iPrioritize generates a crystal clear traffic-light system to display the order of steps, so that you know what to do next. 

iPrioritize delivers far more than simple task software or to do list software and goes further than many time management tools and productivity apps. It is built on a foundation of real research and proven productivity triggers. It builds on established time efficiency models but is a productivity tool which goes further than the classic urgent/important time management matrix created by productivity guru Stephen Covey. 

In iPrioritize, simple factors like urgency and importance are overlaid with real-world decision factors which significantly influence the order in which tasks should be undertaken. Although most business-people would like to think they apply business logic when juggling priorities, the reality is that left to their own devices, people tend to make cursory and very subjective decisions about what to do first, next and last. iPrioritize applies some reality principles by querying not only about urgency and importance but about financial affordability, and availability of resources to get the task done. 

iPrioritize is designed as a business tool and it makes you consider tasks in business terms, such as how closely aligned a task is with your business goals. Lastly, it does something no other productivity tool has yet done, by factoring in just how much the user actually wants to do the task. Acknowledging unwillingness and being prepared (in the words of Brian Tracy) to “Eat That Frog” is a major factor in whether a job gets done or is constantly re-prioritised or moved. Busy business people and business coaches alike will find it an invaluable personal development tool. 

As well as generating a highly relevant and actionable list of prioritised activities, iPrioritize recognises that things can change, so tasks can easily be re-prioritised as conditions and relative priorities change during the working day or week. iPrioritize may also be a complementary tool for David Allen’s GTD (Getting Things Done) enthusiasts as a way to disentangle their Next Action lists. Although contexts, energy and other factors often drive actions in GTD, there are always times when you simply don’t know where to start. 

iPrioritize costs £1.79 from the Apple App Store. More information can be found at www.i-Prioritize.com

iPrioritize is a product of The Simple Idea, part of the Psi Pi Group Limited. The Simple Idea creates tools, applications and platforms which set out to solve simple, obvious and everyday problems for the business, online marketing and web development communities. iPrioritize is a brainchild of Simon Hedley, a prolific web marketing entrepreneur behind concepts including The Domain Dashboard and FreshForms. The Simple Idea, iPrioritize and FreshForms are trademarks of the Psi Pi Group Limited.

Readers unfamiliar with the seminal works of Stephen Covey and the ‘7 Habits’ can visit http://bit.ly/goFJs3, or for more information about Brian Tracy and ‘Eat that Frog’ http://bit.ly/ed2kLf. 

Media Contacts
Ally Gau
Potion PR & Marketing
ally@potionpr.com
0845 8624466

Notes to Editor
Logos and screenshots are available on request.