Koko Digital: VIRAL GAME TO BRING VISITORS TO TRAVEL INDUSTRY EVENT

Viral advergame specialists Koko Digital have joined forces with one of the UK’s biggest travel exhibitions as their official viral partner.

The Staffordshire-based company, which designs branded viral games, has launched their latest game – called Travel Frenzy – to promote the Travel Technology Europe exhibition.

It is hoped the game, which was launched on Monday 10th January, will raise the profile of the February event, and emulate the success of Koko’s other travel-related projects. 

They have worked with a number of well-known travel brands including Net Flights, Gulf Air, Rough Guides and Seasons Holidays.

Koko Digital Director Chris Steele said: “We were chosen as viral partners for the TTE exhibition because of our success promoting other events over the past few years.”

Travel Frenzy puts players in charge of their own travel shop, with the aim of the game being to book as many holidays as possible in the time allowed. Time bonuses are on offer for players who get three happy customers in a row.

Koko Digital were viral partners for the E-Commerce Expo North and South 2010, Ad:Tech London in 2008 and 2009, the 2008 and 2010 Online Marketing Shows, and the Technology for Marketing and Advertising events in 2008, 2009, and 2010.

Travel Technology Europe takes place at Earl’s Court in London on February 8th and 9th. More than 3000 visitors and 80 exhibitors are expected at this year’s event – the largest to showcase travel-related technologies in Europe.

Further information is available at www.kokodigital.co.uk and www.traveltechnologyshow.com.

Media enquiries should be directed to Richard Swancott Associates on 01782 472035 orinfo@richardswancottassociates.co.uk.

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Notes to editors:

1. Koko Digital was established by directors Chris Steele, Karl Bloor and Stuart Howarth in 2006 to create viral advergames and social media applications. They have worked with a number of blue-chip clients including Red Bull, Sony Music and Cancer Research UK.

2. Koko Digital’s most successful advergame to date, Romeo, was commissioned by tourism organisation Shakespeare Country to promote the works of William Shakespeare. It has had over 40million plays since its launch in May 2009.