Magic Quadrant: Alterian recognised in Leading Industry Analyst Firm’s Magic Quadrant for CRM Multichannel Campaign Management

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, is proud to announce that it has been recognised by Gartner Inc., the world's leading information technology research and advisory company in its Magic Quadrant for CRM Multichannel Campaign Management, published May 20th, 2011.

The 2011 Magic Quadrant for CRM Multichannel Campaign Management by Adam Sarner, evaluates vendors against a set of criteria that make up ability to execute and completeness of vision.

Gartner has observed continued overall positive growth (although less of it) in the Multichannel Campaign Management (MCCM) market despite the bad economy during the past year. Marketers continue to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns. The report states that, “By gathering a more holistic view of their customers' behaviors, marketers may be able to reduce the perception that their messages are "interrupting" their customers. Instead, savvy marketers would be able to reach prospects in a much more relevant, contextual way — at the precise moment when the customer is evaluating and making decisions about purchasing a product or solution.”

Mike Talbot, President, Alterian, commented on the announcement, “We are pleased to be included in the Gartner Magic Quadrant analysis. Our vision has always been to change the face of marketing from mass communication to engagement with the individual, and we believe this recognition speaks to that vision, as well as our ability to deliver for our customers.”

About Alterian

Alterian (LSE: ALN) enables organisations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilised either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com. 

About The Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For more information, contact:

Jamie Foote
Bite Communications
+44 (0)20 8834 3402
Jamie.foote@bitecommunications.com

Vicky Ryce
Alterian
Vicky.Ryce@alterian.com