OKI Europe: OKI Europe Ltd Transitions Back to the OKI Brand

“OKI Printing Solutions” brand name to change to “OKI”

OKI Europe Ltd, a division of OKI Data Corporation, an OKI Group company specialising in the printer business, and currently trading under the OKI Printing Solutions brand name, has announced a transition back to its parent company brand “OKI”, effective 1st June, 2011. This move is in agreement with OKI’s mid-term business plan to maximise corporate values and brand equity through enhanced brand synergy among OKI Group companies.

One of the strategies from the mid-term business plan is a focus on achieving OKI’s corporate philosophy that states “The people of OKI, true to the company’s enterprising spirit, are committed to creating superior network solutions and providing excellent information and communications services globally, to meet the diversified needs of communities worldwide in the information age.”

All OKI Group companies practice its corporate philosophy, and share the same principles, thereby encouraging brand synergy. This unified approach will maximise corporate values through integrated brand communications under the “OKI” brand, bringing about a sense of alliance for the OKI Group worldwide.

“Our Corporate philosophy states the permanent business values of our Group as well as its mission, which are the core elements of management,” says Harushige Sugimoto, President of OKI Data Corporation. “Transitioning to the OKI brand will enforce OKI’s brand values, giving us the opportunity to support and deliver a more global approach to our customers and partners and, as an organisation, to take a more prominent, leading position in this competitive marketplace. As a member of the OKI Group, we will continue to advance our vision for the future of the printer industry by leveraging OKI’s brand values.”

Notes to Editors:

About OKI Europe

OKI Europe is a division of OKI Data Corporation, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses. OKI Europe's annual group turnover accounts for over 50% of OKI Data Corporation’s group turnover.

The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. OKI Europe’s award winning, product portfolio comprises six distinct segments: Colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Established in 1990, today OKI Europe employs approximately 1,100 people in 21 production sites and sales offices and is represented in 60 countries throughout the EMEA region. 

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.

Media Contacts:
OKI Europe Ltd:  Pamela Ghosal: Pamela.Ghosal@okieurope.com, + 44 (0) 208 2192127
Whiteoaks Mary Cantle/Katy Brooks: maryc@whiteoaks.co.uk, +44 (0)1252 727313