Purple Agency: PURPLE’S NEW DATA360 CREATES A MORE ROUNDED VIEW OF CUSTOMER DATA

The Purple Agency has launched a new version of its successful online data management tool, DATA360. The new portal will enable customers to clean, profile, and purchase prospect data online, whether they have databases in the hundreds or the hundreds of thousands.

Says Andrew Woodger, data services director, The Purple Agency, “We’ve taken the original DATA360, which let customers simply clean their data online, and are expanding it to deliver a whole raft of data management, enhancement and targeting tools. It’s easy and simple to use, and you only pay for those services which you select. We believe it’s now the premier online data management tool in the business.”

As well as being able to clean and profile, DATA360 also offers a range of additional resources, from case studies to advice on data protection issues. Purple expect that in addition to clients using the service directly, it will also appeal to re-sellers such as agencies, mailing houses and brokers who wish to enhance their client offering. Launch services will be aligned to managing consumer data, with business to business services under development and available in the New Year.

Purple, which was recently won a finalist place in the Data Strategy Awards for its database work for the Flight Centre UK, provides the full-range of data driven marketing services, from profiling and analytics to data acquisition. DATA360 clients include Aga, Leger Holidays, WWF, and Wesleyan Assurance.

For further information contact:

Nigel Lawrence
Tel: 07880 917796
Email: nigel.lawrence@purple-agency.com

Note to Editors

The Purple Agency is an integrated marketing agency providing data driven, multi-channel communications to leading global brands. It operates in a range of industry sectors including financial services, IT, pharmaceuticals, leisure and retail. Current clients include White Stuff, Flight Centre, Fitness First, Moneygram International, MSD, Legal & General and IBM. The Purple Agency is part of Adare International Limited, a £60 million turnover business which operates in 26 locations across Europe.