reed.co.uk: reed.co.uk Adds National Radio to Heavyweight Outdoor and Online Campaign

reed.co.uk has added national radio advertising to its current heavyweight outdoor and online advertising campaign.

reed.co.uk has added national radio advertising to its current heavyweight outdoor and online advertising campaign.

Radio commercials will play out in a number of bursts throughout the Spring, reaching more than 12 million adult listeners, nationwide.

The campaign will see advertising run across some of the UK’s favourite commercial radio stations, including the Capital Network (Birmingham, Manchester, Yorkshire, the North East), Heart (London, East Midlands, West Midlands, Bristol/Bath/Wiltshire), alongside Kiss 100, XFM and Choice FM in London. The ads are also playing on the digital music service, Spotify.

The latest radio burst will feature all-new commercials and include comic appearances from Stephen Mangan, Robert Webb and Mark Heap.

The new commercials will focus on earnings potential, encouraging listeners to visit reed.co.uk to find out what a new job could mean for their salary.

Mark Rhodes, Head of Marketing at reed.co.uk, comments:

“Although the recent figures for economic growth paint an uncertain picture, there can be little doubt that the cost of living is on the rise, so finding a better paid job is an increasingly appealing prospect for many.”

As well as featuring more than 100,000 new vacancies, reed.co.uk also offers jobseekers access to a comprehensive Salary Calculator tool, enabling them to compare advertised pay rates between UK regions and industry sectors.

reed.co.uk's Love Mondays advertising campaign is now in its fourth year and the current burst of activity follows the outstanding success of the autumn/winter campaign, which saw record-breaking traffic levels and more than 250,000 new jobseeker registrations.

Rhodes explains:

“Once again, radio advertising forms a key part of our candidate attraction activity. Being able to reach commuters during primetime slots makes radio the ideal complement to our heavyweight national billboard campaign.

“It’s a great medium for accessing new audiences in local markets, extending the reach of reed.co.uk’s Love Mondays message and further enhancing our profile as the UK’s number one job site.”

About reed.co.uk:

reed.co.uk is the UK’s leading online recruitment service. Owned by Reed Executive PLC, reed.co.uk enables jobseekers to search over 95,000 jobs from more than 8,000 recruiters across 42 industry sectors.

Registered jobseekers can receive email job alerts, save searches and make their details available to a range of recruiters, including Reed’s network of trained recruitment consultants.

Recruiters of all types benefit from reed.co.uk’s range of innovative online recruitment solutions, including: online job posting and applicant management; job posting with Guaranteed Response; CV Search; targeted branding and email services.

ABCe audited traffic figures for reed.co.uk (January 2010):
Unique Users/Browsers: 3,061,831
Page Impressions: 61,183,688
Online Job Applications: 1,683,008

For press enquiries, please contact Mark Rhodes on 020 7067 4582