Research and Markets: The Influence Online Information has on Chinese Consumer Buying Behavior of Home Furnishings in 2011

Research and Markets (http://www.researchandmarkets.com/research/72e948/the_influence_onli) has announced the addition of the "The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Home Furnishings Category Report" report to their offering.

“The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Home Furnishings Category Report”

This insightful report finds that 34% of Shanghai consumers state that information gathered online had most influence on which household goods item they purchased. This indicates that US$ 442 million of furniture, home textiles, tableware and home decoration retail sales in Shanghai in 2010 was mostly driven mostly by information collected online.

This report introduces to you the key online channels and sources that Shanghai consumers rely on, and explains what type of information is collected in the purchase decision process for household goods.

Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for their purchase decisions in this category. We list the names and importance of these websites in detail to help you better target your business activities in China.

Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their household goods purchase decisions - the majority of which is done with online information.

Key findings

• 34% of all Shanghai consumers who made a purchase of furniture, home textiles, tableware or home decoration materials i n the past 12 months state that information collected online had the greatest influence on their final purchase decision in terms of brand, model or product bought.
• US$ 1.3 billion of retail sales was generated from the sale of furniture, home textiles, t abl eware and home decor at i on materials in Shanghai in 2010.
• US$ 442 million: Share of furniture, home textiles, tableware and home decoration materials retail sales was mostly influenced by online information in Shanghai in 2010.

Key Topics Covered:

Introduction and Report Objectives

Chapter 1: Methodology, Design and Key Findings

Chapter 2: Does Traditional Media Offer Value for Money Anymore in China or is Word of Mouth Now the Most Influential Source of Product and Brand Information?

Chapter 3: Difference in Importance of Online Information Sources across Product Categories

Chapter 4: Home Furnishings

• Overview
• Introduction
• Key Online Information Channels for Purchases in this Product Category
• Table: Importance of Online Information in this Product Category versus Average Importance
• The Most Influential Online Channels in this Product Category
• Table: The Most Influential Online Channels in this Product Category
• Qualitative insight: How Consumers Gather Information Online in this Product Category
• Purchase Decision Making Process in this Category
• Summary

For more information visit http://www.researchandmarkets.com/research/72e948/the_influence_onli

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716