StrongMail Systems, Inc.: StrongMail Introduces Drag-and-Drop Lifecycle Marketing with Message Studio 6.0

Email marketers can now easily design, automate and track sophisticated welcome, shopping cart abandonment and other multi-stage email marketing programmes

StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced version 6.0 of StrongMail Message Studio. This major new release of StrongMail's dedicated, enterprise-grade email marketing solution introduces StrongMail Lifecycle Marketing, a powerful new solution with a drag-and-drop interface that enables email marketers to easily design, automate and track effective multi-stage email marketing programmes. Additional enhancements include new dashboard views and redesigned reports to make it even easier to review and optimise performance.

According to the Gartner April 2011 report, "Top 7 CRM Marketing Processes for 2011," marketers can expect a 600 percent lift in performance over outbound campaigns by leveraging event-triggered messages. It is clear that triggering relevant emails based on customer lifecycle events is one of the most effective ways to drive engagement and conversions; however, traditional solutions have made it difficult for marketers to implement and manage successful programmes. This outlook is corroborated by the May 2011 StrongMail/Zoomerang "Lifecycle Email Marketing Survey," also announced today, which found that lack of resources and tools were the top reasons that email marketers didn't implement lifecycle marketing programmes.

StrongMail Message Studio's new Lifecycle Marketing solution overcomes these challenges by providing email marketers with the most comprehensive and user-friendly solution in the industry today. With its new drag-and-drop marketing automation functionality, email marketers can dramatically increase the ROI of their email marketing efforts with high ROI welcome, shopping cart abandon, lead nurture and winback programmes. StrongMail Lifecycle Marketing also provides marketers with direct access to customer data in multiple databases via integration with e-commerce, web analytics, multi-channel campaign management, and other business systems.

StrongMail Lifecycle Marketing Key Features

• Visual Designer enables the creation of automated, multi-stage, business-rule driven personalised message flows
• Automated Message Delivery enables real-time or recurring batch operation
• Real-Time APIs enable individual consumer lifecycle events to be triggered from websites or other business systems off of behavioural or specific attributes
• Recurring Queries run automatically against internal or external databases
• A/B Split-Based Optimisation Strategies can be designed visually
• One-Step Message Flow Testing to validate each component of a multi-stage programme
• Pre-Built Templates for common lifecycle marketing scenarios, including Welcome, Winback and Abandon programmes

A comprehensive solution, StrongMail Lifecycle Marketing comes with a strategic services package, which provides expert guidance and best practices to ensure maximum ROI. StrongMail customers including Travelocity and InterContinental Hotels Group are already generating from 2X to 15X lifts in performance from their event-triggered, right-time email marketing programmes.

Benchmark Brands, an Internet Retailer Top 500 company and the largest direct retailer of foot and lower body healthcare products in the United States, uses StrongMail to manage event-triggered messages for its FootSmart brand.

"With StrongMail's Lifecycle Marketing solution, we’ll have more dynamic marketing capabilities to segment, target and test marketing messages in our event-triggered email programme," said Trish Tobin, CMO of Benchmark Brands. "By making it easy to design and automate lifecycle programmes, StrongMail will enable us to expand our current efforts and ultimately drive more revenue."

"By making it easy for email marketers to design and launch their own high ROI lifecycle marketing programmes, StrongMail is poised to open up this powerful technique to a much broader set of companies," said Sam Cece, CEO of StrongMail. "With StrongMail Lifecycle Marketing, email marketers now have a powerful tool for reaching the right customer at the right time, which ultimately will translate to increased revenue and brand affinity."

Availability

StrongMail Message Studio with Lifecycle Marketing is currently in limited release with select StrongMail customers and will be generally available in mid-July 2011.

About StrongMail Systems, Inc.

StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media solutions. Offering a comprehensive suite of technology and services, StrongMail takes a fundamentally different approach to traditional email marketing service providers that offers many unique advantages to brands. StrongMail's dedicated online marketing solutions offer the lowest total cost of ownership of any enterprise email marketing solution and easily integrate with customer data sources to help marketers improve the performance of their email marketing campaigns. StrongMail’s email and social CRM agency provides industry-leading strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at www.strongmail.com or via the links below.

Newsletters: www.strongmail.com/site/subscribe/

Facebook: www.facebook.com/StrongMail

Twitter: www.twitter.com/StrongMail

Blogs: www.strongmail.com/resources/blogs/

Contacts

Touchdown PR for StrongMail
Michelle Anker / Tom Woods
+44 (0) 1252 717040
strongmail@touchdownpr.com