Thunderhead: The Penn Mutual Life Insurance Company Selects Thunderhead to Help Deliver a Consistent Client and Producer Experience

Thunderhead, the company that builds loyalty and profitability by optimizing customer engagement, today announced that The Penn Mutual Life Insurance Company has selected the ThunderheadNOW platform to streamline workflow processes and deliver a consistent client and producer experience.

Headquartered in Horsham, Pennsylvania, Penn Mutual has been providing life insurance for more than 160 years. The company uses multiple legacy systems to generate communications to clients and producers, including separate systems for print, web and e-mail correspondence. These disparate systems prove challenging to manage and mean that implementing any changes to templates is a slow, inefficient and arduous process.

By implementing ThunderheadNOW, Penn Mutual will be able to better streamline their holistic communications process and improve workflows across multiple teams. ThunderheadNOW is initially being deployed by Penn Mutual to produce policies. The system will eventually be rolled out to produce a variety of producer and client statements and correspondence. As a result of its Thunderhead deployment, Penn Mutual will be able to more centrally manage client and producer communications across an array of channels, including print, e-mail, web and mobile.

“As we continue to help families and small businesses prepare for all their possibilities, we realized we needed to deliver an enhanced and consistent client communication experience,” said Bob Seal, Senior Project Manager at Penn Mutual. “The ThunderheadNOW platform gives us a flexible and easy-to-use communications platform that will help us reduce costs across the business and give our clients and producers a more personalized and valuable customer experience.”

In addition to core ThunderheadNOW components, Penn Mutual is also using the Thunderhead Context Engine, a highly scalable, XML repository designed to archive document and correspondence content as it is processed. The XML data captured by the Context Engine represents a complete history of the Thunderhead-generated communications.

“Thunderhead is dedicated to providing a platform that enables companies to streamline their processes while at the same time delivering the experience and service customers in the digital age demand,” said John McGee, President and Global Chief Operating Officer at Thunderhead. “It is essential for companies to follow Penn Mutual’s lead and recognize that today’s customer requires a deeper level of engagement.”

About Thunderhead

Thunderhead changes the way companies engage with their customers, enabling measurement and learning from every interaction to drive greater loyalty and profitability.

Its innovative business user-driven software, Thunderhead NOW, delivers new levels of personalization, context and compliance with true multi-channel capability – the right information, to the right person, at the right time, in the right format. For further information please visit:www.thunderhead.com

About The Penn Mutual Life Insurance Company

Since 1847, Penn Mutual has been driven by our noble purpose to create a world of possibilities. At the heart of this purpose is the belief that life insurance is the most protective, responsible and rewarding action a person can take, and is the key to a sound financial plan. The company is committed to helping families unlock life’s possibilities through life insurance and annuity solutions. This is accomplished through a national network of financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc., Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.

©2011 The Penn Mutual Life Insurance Company, 600 Dresher Road, Horsham, PA 19044

Contacts

For further information about Thunderhead:
Articulate Communications
Carly Fowler or Nazli Ekim, +1-212-255-0080
Thunderhead@articulatecomms.com
www.articulatecomms.com
or
For further information about Penn Mutual:
The Karma Agency
Adrienne Kowalski, 215-790-7839
Managing Director
Adrienne@karmaverse.com