Tremor Media: Virgin Media and BSkyB experts to extend, enforce and enhance effect of TV ads online

New Tremor Media hires to give TV advertisers fast access to online video ads

More TV advertisers will be using the interactivity and engagement functions of online video advertising following Tremor Media's strategic new hires. Managers from Virgin Media and BSkyB media sales departments are bringing their broadcast experience to the online video experts to help agencies show TV advertisers how Tremor Media's technology extends, enforces and enhances the effect of TV creative by combining the strengths of the broadcast medium with the functionalities of the Internet.

Tremor Media's range of interactive vChoice ad formats incorporate additional features like short and long form videos, image galleries, product demos, social media and online games within existing TV creative prepared for online video environments.

Dan Ruch, VP Europe at Tremor Media, said: “IAB UK figures for 2010 show expenditure in online video advertising nearly doubled to £54 million. The wider reach, brand engagement and interactive elements that online video advertising enables is increasingly intriguing marketers who want to capitalise on the brand experience created by their TV campaigns. Our new hires will boost brands’ access to the technologies that enhance TV advertisers’ campaigns with online engagement and interactive formats that extend and reinforce the impact of TV creative.”

From Virgin Media and previously Sky, where he implemented interactive TV and red button advertising before moving to nurture online video, VoD and sponsorship, is National Sales Manager, Luke Phebey. He said: “Tremor Media’s technology is ideal for TV advertisers who want to provide their audiences with enhanced brand interaction. The ad formats bridge offline and online campaigns, strengthening advertisers’ TV ad creative with innovative, engaging features that are cost efficient and guaranteed to only be placed within premium, brand-safe content.”

Also from Virgin Media – having spent six years in TV sales at digital video sales house ids – National Sales Manager Matthew Godsmark brings strong credentials in delivering advertising across TV, sponsorship and online environments. Matthew said: “Some TV advertisers are intrigued but are yet to make the leap to the engagement opportunities of online video advertising. Through our agency partners we are helping brands to recognise the additional benefits that online video ads bring to TV campaigns.”

Notes to Editors:
For further editorial information or to arrange an interview call the Tremor Media press office on +44 207 609 1900 or emailtremor@pwkpr.com

About Tremor Media:

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact. 

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.