Venus Sales Ltd: Temptations Direct Goes Mobile

Temptations Direct (www.temptationsdirect.co.uk), one of the most successful UK based retailers of adult toys, lingerie, fetish and bondage has announced that its eagerly anticipated mobile site has been launched.

The mobile site (mb.temptationsdirect.co.uk) is a fully functioning version of its big brother, temptationsdirect.co.uk. What makes the mobile version of this online sex toy site differ from many others in the adult industry and the wider mobile market as a whole is when the user visits Temptations Direct using any mobile device they do not land on the mobile site but on the main site with the option to then visit the mobile site if preferred.

Director Stephen Hackett says: "When the Temptations Direct mobile site was launched, it was important to give consumers the choice of whether to stay on the main site or go to the mobile site. Some people prefer the overall feel of the full site whilst others may instead find that using the stripped down version is much easier to navigate on a mobile device."

The Temptations Direct mobile site boasts all of the features of the main Temptations Direct site. All of its 7000 plus stock items comprising of sex toys, lingerie, fetish, bondage, lubricants and adult novelties are included; the same delivery options and the ability to select free gifts are offered; and the same high levels of customer service are assured. Like the main site, you do not even require an account to order. The only significant difference is that unlike the main site, the mobile site has a scaled down feel to the design.

Stephen Hackett adds: "The shopping cart process is exactly the same as on the main site. As a small business, even in these difficult economic times, we are expanding. The mobile site was the logical progression for the business and gives customers the opportunity to select the products that they are looking for away from their PC or laptop. We are seeking to improve the overall customer experience in order to further increase our level of customer satisfaction."

The decision not to go down the app route may prove to be a shrewd move. A recent report1 found that whilst the Apple iOS dominates globally with a market share of just over 42% there are plenty of other alternatives that consumers are using to access the Web on the move.

Does this mean the death of the app? Probably not, but it does mean ecommerce companies should think before they leap into the app world.

Ends

1 Source Netbiscuits Web Metrics Report 2011 – Edition 1

Notes for editors:

Venus Sales Ltd, trading as Temptations Direct, is an online supplier of adult products. The company was set up in 2002 by former bank manager turned website designer Stephen Hackett, and has grown from a small family enterprise operating out of a spare bedroom to an expanding business with four members of staff and an annual turnover of £400,000. Stock for customer orders is processed from the Imex Centre, Redditch, Worcestershire.

For further information, please contact:

Stephen Hackett 
Venus Sales Ltd
Tel: 0845 226 3373 
Email: s.hackett@venussales.com
Site: http://www.temptationsdirect.co.uk