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Unisport wins a big sports order, in which big-data will boost people's motivation for movement.

Press release   •   Oct 08, 2019 15:18 BST

The future sports hall is here in which big-data will boost people's motivation for movement

The Norway Adventure and Movement Lab project is launched with the incentive to create a sports facility where all types of activities in the hall can be registered and mapped via sensors such as the user's mobile phone. Based on big-data, users are given feedback about their activity, which will contribute to increased and new motivation for activity and development.

The project is built upon ambition to create sport facilities of the future. In a physical "cyber” arena, new and innovative solutions in the interface between digital and analogue are tested on the users' prerequisite. The aim of the project is to motivate people to move in different and instructive ways. After four years of development work in close cooperation with our partners, it is with great pleasure that we can now start installing the first future sports facility. This 3.000 square meters high-tech sports facility is to be completed at the end of 2019, and the project will be installed in Norway, just outside Stavanger center. The project's total price tag will end at around MDKK 60.

The digital “layer” that will cover Unisport's sport fittings has been developed by Bolder Technology AS and builds on an integrated platform that allows users to collect and use their own data. The system will inspire users as well as raise awareness about their training and learning, which will engage them in even more activity.
"We have developed a comprehensive physical movement environment, containing climbing walls, high rope and Via ferrata (a protected climbing route) lines, zipline and a trampoline park. Our desire is to offer next generation activity-enhancing facilities. Through building exciting sports facilities and with a network of sensors with individual data collection, handling and interaction, we can both document the value of the various sports facilities we use and develop new products that meet the needs of the users," says Johannes Madsen, Head of Sales, Indoor.

By offering exciting physical activities combined with innovative digital solutions, a new world of opportunities opens. In the future, users can experience a whole new form of interaction with the environment and, through the collected data about themselves, follow their own development and get inspiration for motivating activities - regardless of age, condition or level. The user thus gets a personalized training based on movement history and preferences, combined with other users' experiences. In this way, we ensure that users always meet the right challenges and activities, whether on the climbing wall, on the trampoline or on the rope. At the same time, the user's motivation is strengthened to further develop both physically and mentally.

"We look at the project as a living laboratory. A super test arena and exhibition arena for a whole new form of interaction between individuals and the environment, through which our digital platform creates new forms of learning, movement and social ties", says Truls Engstrøm from Bolder Experience.
The sports facility will be 23 meters high, 100 meters long and 30 meters wide. Unisport is the equipment supplier for the project.

"The entire facility will be controlled digitally, from entrance to the hall to controlled access to stations that may require certificates and height requirements. This will add value for the user and contribute to safer forms of activity in the hall in general. The future sports hall is here, a milestone innovation in the way we perceive operation, maintenance, use and measuring effectivity," explains Jørn Larsen from Unisport Scandinavia.

Unisport is the clear market leader in sports facilities surfaces and equipment in the Nordic countries. Unisport has a pro forma turnover of 155 million euros and 400 employees in 7 countries. The head office is located in Helsinki, Finland. The companies operating in Finland, Sweden, Norway, Denmark, the UK, the Netherland and Latvia complement each other product-wise and geographically. The aim is to reach a significant growth in sales and to become a leading North European one-stop service partner, whose sports facility concepts provide the best environment for athletes as well as spectators.

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