New cure to reduce the effects of jet lag; Uppy - The genius flyer. Now available at WHSmith Heahtrow, Gatwick and Luton terminals

Now increases the possibility to arrive more refreshed after a long flight. Uppy! - The genius flyer just launched a new product that helps the body cope with the dry cabin air. Oral rehydration solution, electrolytes, minerals and vitamins are the content, which will get the traveller to arrive in a better condition. Now available at WHSmith Heathrow, Gatwick and Luton terminals and via www.uppyflyer.com

"I've flown a lot in my life, gone directly to meetings and come home tired and exhausted," says Olle Marköö, founder of Uppy! AB. "I decided to find a solution"

Olle Marköö began experimenting with the goal to arrive in better condition - in addition to strengthening the immune system. Together with his team, he developed a product that has now evolved into a new business: Uppy! - The genius flyer.

"It's about maintaining fluid balance in the air cabins extremely dry air," says Olle Marköö.

He further explains that the humidity in an aircraft cabin is as low as 10-20 per cent, which corresponds to the humidity in the Sahara. Meanwhile, the pressure in the cabin is corresponding to 2500 meters altitude. This put a strain on the body, and a long flight of four hours or more, will make you lose salts and minerals. The effect is that the passenger feels tired and jet lag effect becomes more apparent.

“To establish a co operation with WHSmith has been a focused objective and we are very happy that we now have landed this agreement. WHSmith is perfect for us, and the consumers, it is the place to buy your book, some water and now Uppy!- The genius flyer” says Olle Marköö"

Uppy is designed in the form of an effervescent tablet, which should be dissolved in a glass of water. To achieve optimum effect, take one tablet every three-four hours.

"Uppy contains important electrolytes that help to restore the body's fluid balance. Vitamins D and C as well as zinc and selenium maintain a normal functioning immune system, while vitamin B12 and magnesium helps reduce fatigue and exhaustion, "says Tina Almstedt, product developer with a Masters degree in Chemistry from Chalmers.

Uppy! has been evaluated by the crew of a major airline. Per de la Motte, who works as a long haul captain explains:

"Working as a pilot or cabin crew on long-haul flights can be quite tiring and stressful for the body. Like most people, we have up to now most been drinking water and coffee. After continuously having used Uppy, I find that it makes a big difference. Several of my crew is now trying Uppy! with generally very positive feedback. "

Olle Marköö emphasizes that Uppy been developed in cooperation with nutritional experts, with the vision to help all flying - no matter if the journey is long or short.

"The passenger must simply maintain the sharpness of the day," concludes Olle Marköö.

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For more information, see Uppys website www.uppyflyer.com.

Contact: Olle Marköö

E-mail: olle.markoo@uppyflyer.com

Phone: + 46 703 36 11 00

For more comments: Per de la Motte

E-mail: perdelamotte@gmail.com

Phone: + 46 70 997 16 92

Press images can be sent via email. Photos are inter alia of

founder Olle Marköö, airline captain, Per de la Motte, Cabin picture  and Uppy packaging