Press release —
Ecora shower tray from Villeroy & Boch: designed for the future
The bathroom is a place for personal rituals. Here, Wwe experience materials up close here, touch surfaces every day and consciously perceive proportions. This is the inspiration for the new Ecora shower tray from Villeroy & Boch: made from the PureBase composite material in an approach combining material selection and design right from the start.
Material innovation as a quality promise
The foundation of Ecora is PureBase, an innovative composite material made from recycled granulated marble, calcium carbonate and reclaimed production surplus. The range contains around 45% less resin and is completely fibreglass-free. Residue from production processes is crushed and used as a valuable filling agent in new shower trays – a closed circuit that significantly reduces material consumption. At the end of its service life, Ecora can be completely recycled and used as a high-quality secondary raw material in applications such as road building and the construction of high-rise buildings.
PureBase therefore embodies the quality and sustainability philosophy that has guided material selection at Villeroy & Boch since 1748: precision in processing and durable use – throughout the service life and beyond.
Design for personalised bathrooms
Ecora features a rimless design and a 35 mm profile. The shower tray can be integrated level with the floor for a harmonious look that blends with the flooring. Ecora exemplifies the principle that good design is absorbed into a space without dominating.
One creative detail making its debut in the Villeroy & Boch range is the oval outlet cover which is integrated flush with the surface in the same colour as the shower tray. With a drainage rate of around 48 litres per minute, its performance exceeds the standard value.
There are three installation options: flush-fitting in the floor, slightly raised on tiles or as a deliberately raised feature. Ecora is equally suitable for new builds or renovations.
Colour, surface, versions
Ecora harmonises in all kinds of bathroom concepts – with no need for compromises thanks to cleverly conceived options. Available in four colours, three finishes, and a wide selection of sizes the shower tray is an impressive feature in both minimalist bathrooms and warm spaces with an emphasis on materials. For even greater flexibility, the shower tray can be adapted on three sides on site to accommodate individual layouts – in both new builds and renovations. Ecora also pairs well with the Villeroy & Boch Skyla collection.
Technical data at a glance:
Feature |
Details |
Colours |
White Alpine, Stone White, Anthracite, Almond |
Finishes |
Glossy, textured, matt |
Anti-slip |
DIN 51097 Class C (textured surface) |
Stability |
Resistant to light and chemicals |
Sizes |
20 sizes, from 80 × 80 to 180 × 100 cm |
Outlet positions |
2 for each size |
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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its two main brands Villeroy & Boch and Ideal Standard, the Group has about 12.000 employees and is present in around 140 countries worldwide.
