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Press release -

Ideal Standard launches UltraFlat Evo: The Future of Sustainable Showering

Ideal Standard introduces the next evolution in sustainable shower trays with the fully recyclable UltraFlat Evo range. Crafted from the innovative material StoneTech™, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising on style or functionality.

The new trays have been created with environmental concerns as a top priority, according to Ideal Standard’s EcoLogic approach to new product development, which integrates sustainability into manufacturing processes and finished products. The four pillars of EcoLogic touch every phase of a product’s lifecycle and focus on reducing CO2emissions and waste, saving energy, water and other natural resources, promoting hygiene and protecting vulnerable users.

UltraFlat Evo shower trays are meticulously designed to minimise environmental impact. Crafted from StoneTech, an advanced material containing 35-40% recycled content, including marble and production waste, these trays are entirely fiberglass-free and 100% recyclable. At the end of their life, they can be repurposed for road bases or construction projects. StoneTech also requires approximately 45% less resin than acrylic shower trays, while maintaining exceptional durability.

The commitment to sustainability extends to the trays' packaging, which is completely plastic-free and made from recyclable and sustainable materials. Additionally, the trays feature a bacteriostatic surface, enhancing cleanliness and providing built-in protection against harmful bacteria. Independent tests confirm that UltraFlat Evo trays offer best-in-class cleanability.

Aesthetics and comfort were key considerations in their development. The surface of UltraFlat Evo trays features a subtle fine-grain texture that creates a smooth, matt finish, reminiscent of finely sanded stone. This texture not only provides a tactile, natural touch but also ensures the highest level of slip resistance with a Class C anti-slip rating - achieved naturally, without any additional treatment. The trays are comfortable to use, aesthetically sophisticated, and offer maximum safety.

With a modern rimless design and a slim profile of just 35 mm, the trays can be installed either on top of or flush with a tiled floor, creating a sleek look in any bathroom while enhancing accessibility. The collection is available in 26 different sizes, offering flexibility in bathroom design, and the trays can be safely trimmed on all four sides to accommodate various room dimensions and features.

The new UltraFlat Evo range has been rigorously tested to meet the highest industry standards and quality requirements. These trays do not discolour or wear from long-term exposure to changing lighting conditions. Additionally, they undergo strict inspections for chemical resistance and consistently pass these tests according to industry standards.

Emmanuel Veillon, Vice President Sanitary Ware at Ideal Standard, said: "With UltraFlat Evo, we have seamlessly combined sustainability with cutting-edge design, offering a product that not only enhances the aesthetics of any bathroom but also aligns with our commitment to reducing our environmental impact. This launch represents a significant step forward in our mission to deliver innovative, eco-friendly bathroom solutions."

The new UltraFlat Evo range is the latest addition to Ideal Standard’s expanding portfolio of bathroom solutions designed with sustainability in mind. Thanks to Ideal Standard’s Singular philosophy, the Evo shower trays integrate seamlessly with products across the entire portfolio, enabling architects, designers, and homeowners to create spaces that meet their exact needs and requirements.

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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its strong brand portfolio including its two main brands Villeroy & Boch and Ideal Standard, the Group has more than 12.000 employees and is present in around 140 countries worldwide.

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