Press release —
Lose yourself in a good book with Virgin Trains
Virgin Trains will be giving away free books on World Book Day (Thursday 6 March 2014), courtesy of Legend Press.
Most of us look forward to a long train journey as a chance to get stuck in a good book. Whether it’s a whirlwind romance, a scary thriller or a swashbuckling adventure, there is nothing better than devouring pages while travelling at 125mph to your destination.
And with World Book Day just around the corner, Virgin Trains’ customers are being spoilt as we will be giving away free books at all our stations.
The books were generously donated by Legend Press, and include titles such as: ‘Nutmeg’ by Maria Goodin, ‘Letters from Yelena’ by Guy Mankowski and ‘The Summer we all ran away’ by Cassandra Parkin.
Graham Leech, Executive Director, Commercial for Virgin Trains said: “At Virgin Trains we all enjoy a good read. By letting the train take the strain, there is no better time to indulge in a book than when you are travelling with no worries on your mind. We are delighted that Legend Press Publishing is giving our customers the opportunity to enjoy World Book Day while on the move.”
Lucy Chamberlain, Publicity Director for Legend Press, says: “We are delighted to be working with Virgin Trains on this project for World Book Day and to share some fantastic novels with their customers. We want to remind everyone there is no better time to read an unforgettable book than when travelling. We are also thrilled to be working with one of the most innovative brands in the UK and hope that Virgin Trains’customers will help us spread the word that great books can not only take you on a journey but stay with you forever.”
Ticket offices at stations served by Virgin Trains will each have up to 500 books to give away – first come, first served!
To share your book experience, tweet @virgintrains and @legend_press using #lostinagoodbook
Legend Press
Legend Press is an award-winning independent book publisher of mainstream literary and commercial fiction. One of the fastest-growing independent publishers, Legend Press is passionate about championing new and high-profile authors and ensuring the book remains a product of beauty, enjoyment and fulfilment.
Website: http://www.legendpress.co.uk/
Twitter: @Legend_Press
For all media enquiries please contact Lucy on 0207 300 7370 or lucychamberlain@legend-paperbooks.co.uk
Topics
- Literature
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Virgin Trains has
revolutionised rail travel by creating a high speed, high frequency service
that has cut journey times and made rail journeys more comfortable. It has
operated the West Coast passenger train franchise since 1997, serving key UK
cities including London, Birmingham, Manchester, Liverpool, Preston and
Glasgow.
Virgin Trains is the brand name of Virgin Rail Group (VRG), which is owned 51 percent by Virgin Group and 49 percent by Stagecoach. The Department for Transport (DfT) has awarded VRG a franchise contract, which started on 9 December 2012 and was initially due to run for up to 23 months. The Transport Secretary announced on 26 March 2013 that it will be extended until April 2017, when a new long-term West Coast franchise is expected to start.
Virgin Trains has been recognised in numerous awards. In October 2013 Business Traveller magazine readers voted the company the Best UK Domestic Rail Operator for the seventh year running. In 2011 the company was named Best Rail Operator in the Group Leisure Awards (which it also won in 2009 and 2010). In 2011 Virgin Trains won the British Quality Foundation's Achievement Award for Customer Satisfaction.
Customers consistently rate the company the top long-distance rail franchise operator, as measured by the National Passenger Survey (NPS) run by industry watchdog Passenger Focus. In the most recent NPS (Autumn 2013) overall satisfaction was 91%, meaning the company has remained unbeaten over nine successive surveys in the long-distance franchise category.
Virgin Trains was awarded certification to the internationally recognised ISO 14001 Environmental Management System standard in January 2014.
Virgin Trains first achieved Investors In People accreditation in 2007 and this was renewed in 2010; the IIP Gold award was achieved in 2011 and again in October 2013. In May 2013 Virgin Trains renewed its accreditation against the criteria of the European Foundation for Quality Management's (EFQM) Excellence Model, which it originally achieved in May 2011. The company’s Learning and Development team won a National Training Awards 2011 West Midlands award for its Coaching Culture programme.
For more information about Virgin Trains visit the company’s website www.virgintrains.com or the Media Room website www.virgintrains.com/mediaroom.
