Press release -
2020 Vision for Golf
VisitScotland will continue its support for the Scottish Open through to 2020 after a deal was reached between the European Tour, the Scottish Government and Aberdeen Asset Management to extend title sponsorship of the event for an additional three years.
The agreement, supported by the Scottish Government, provides a significant addition to the world-class golf events already secured for Scotland as it looks to build on the successful hosting of The 2014 Ryder Cup at Gleneagles.
There are already six Major Championships confirmed to take place in Scotland post 2014 across the men’s and ladies professional games, beginning with The Open Championship at St Andrews and the Ricoh Women’s British Open at Turnberry in 2015.
The extension of support for the Aberdeen Asset Management Scottish Open now means that at least one European Tour event is guaranteed to take place in Scotland every year through to 2020.
Mike Cantlay, chairman of VisitScotland, said:
“We are delighted with Scotland’s extension of support for the Aberdeen Asset Management Scottish Open and look forward to continuing the staging and promotion of top-class golf events through to at least 2020.
“Hosting world-class golf events not only reaffirms Scotland’s position as the Home of Golf, but delivers significant economic impact as well as substantial marketing opportunities to promote Scotland to worldwide audiences as a leading golf and tourism destination.”
To find out more about golf in Scotland visit www.visitscotland.com/golf
ENDS
For further information contact:
David Connor
Golf PR Manager
Tel: 0131 472 2063 Mob: 07794 046 295
david.connor@visitscotland.com
Out of hours media enquiries: 07699 766986
Topics
- Tourism
Categories
- corporate communications
Regions
- Scotland
Notes to Editors:
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com
- The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy.
- According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
- For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx
