Press release -

A slice of history

A bakery opened during the First World War specifically to feed the Royal Navy squadrons that bunkered at Busta Voe in Shetland is celebrating 100 years of active service.

In 1915, the Voe Bakery became central to the operations of a blockade to prevent merchant ships from neutral countries getting supplies to Germany.

Providing bread – always white unsliced – and ship biscuits, the small but efficient business in Voe quickly became popular with the hundreds of men based on the island and is now celebrating a century in business.

On Saturday 23 May, in the heart of Scotland’s Year of Food and Drink 2015, members of the Shetland community will descend on the village of Voe for a day of centenary celebrations to formally mark this momentous day in the island’s history. Activities will involve local schools, community groups and businesses and will include live music, stalls, exhibitions, food and drink.

On Sunday 24 May, a special wreath-laying will take place, followed by a service in the Voe Kirk to remember all those who lost their lives in the Great War.

Voe Bakery was just part of a large thriving centre a hundred years ago which comprised of fishing drifters, knitting and weaving sheds and a carpentry workshop for making boat and farm equipment.

The whole enterprise was owned by the firm T. M. Adie and Sons, probably best known for providing the Shetland Wool jumpers worn by mountaineers Tensing Norgay and Edmund Hillary as they became the first men to conquer Mount Everest in 1953. Descendants of the Adie family will be attending the centenary celebrations.

Tracey Thompson, Voe Bakery Office Manager, said:

“We are so proud of our bakery and even more so now we’ve reached our centenary year. It is an important part of the community and it will be great to see old and young come together to celebrate this momentous occasion as well as commemorate those involved in that difficult time. Of course our range has expanded a great deal from white sliced bread and ship biscuits but there can’t be many places in the UK still doing the same thing as a hundred years ago and still taste so good!”

Dr Ian Tait, Curator of Shetland Museum, said:

“Up to 100 years ago, most people in Shetland had their own crops and were making their own bread – that was a main food source. The bakeries were created following the boom in the fisheries in the late 19th Century. When the Navy set up their base in the North West corner of Shetland, they needed a supply of foodstuffs – mainly bread and beef. T. M. Adie was a very forward-thinking firm which was always looking out for a new commercial outlet and was able to supply large quantities of both.

“At any one time, there were 50 ships at the base, with thousands of sailors to feed, and Adie’s contract saw them supplying thousands of white loaves and up to two dozen cattle a week to the Navy. Although not a Navy bakery, it was an operation whose genesis was entirely due to a war being on. Afterwards, as we moved into a cash economy, the bakery adapted to changing consumer needs and continues to this day. It’s a remarkable story and I’d like to congratulate the bakery on its 100th anniversary.”

Mike Cantlay, Chairman of VisitScotland said:

“Scotland’s Year of Food and Drink has uncovered some truly astonishing culinary stories from across the country, but none as hugely interesting and important as this – the 100-year-old bakery in Voe which was part of our war effort.”

“It is the fascinating people, their memories, heritage and culture that make Scotland what it is and attracts and amazes visitors from all over the world. We wish the bakery a very happy birthday and look forward to another century of delicious bread and banter!”

Johnson & Wood – Da Voe Bakery are celebrating 100 years of business on Saturday 23 May, 2-7pm. A free park-and-ride service will be in operation from the Vidlin junction and the Voe hall. Disabled parking will be available at Lower Voe. The event will feature:

  • Live music
  • BBQ
  • Hog Roast
  • Various Stalls
  • Jarl Squads from Delting and Nesting
  • Tickets for the raffle will be on sale
    • 1st Prize is for dinner for four at the Hillswick Hotel Carvery
    • 2nd Prize is £100 cash
    • 3rd Prize is a bottle of Champagne
    • lots of other Prizes
    • All proceeds will be donated to local charities

Live music will also be at the Pierhead Restaurant and Bar from 9pm onwards.

On Sunday 24 May at 11am there will be a wreath laying at the old Kirk yard, followed by a service in the Voe Kirk at 12 noon. Raffle will be drawn at 1pm on Sunday.

Topics

  • Tourism

Categories

  • corporate communications
  • year of food and drink
  • shetland

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation has three key roles:
    1. To market Scotland to all parts of the world to attract visitors
    2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
    3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com

Year of Food and Drink 2015

  • 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
  • Scotland generates over £2.5m per day through food and drink tourism.
  • A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
  • For more information, visit www.visitscotland.com/tastescotland

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806

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