Press release -

From page to place

From Rob Roy to Long John Silver, Peter Pan to Harry Potter, Scotland’s landscapes, history and passionate people have helped breathe life into some of the world’s best-loved literary heroes.

Whether it’s hard-hitting crime novels, action-packed adventures or heart-soaring romances, the country further cemented its place in the literary history books in 2004 when Edinburgh was named the world’s first UNESCO City of Literature.

And thanks to smash hits like Outlander and Harry Potter, VisitScotland believes interest in the country’s literary links is stronger than ever.

Jenni Steele, Film and Creative Industries Manager at VisitScotland, said: From Robert Burns to JK Rowling, Scotland has world-class literary links. Our landscapes, cities, history and people have inspired writers for centuries, and in turn their stories have helped draw visitors to our shores. Since Sir Walter Scott’s The Lady of the Lake, there has been strong ties between literature and tourism, and thanks to the introduction of film and television, every day people across the world are discovering Scotland. “

So this World Book Day (2 March), VisitScotland is inviting you to take a journey from page to place and explore the history and heritage that have inspired some of the world’s best known authors:

Sir Walter Scott – known for Waverley, The Lady of the Lake, Rob Roy

Abbotsford House, near Melrose, is the ancestral home of Sir Walter Scott. It remains the best place in the country to understand the life and works of one of Scotland’s finest literary exports. A short distance away lies Scott’s View, a stunning vantage point overlooking the valley of the River Tweed and reputed to be one of the acclaimed author’s favourite views.

2017 marks the 200th anniversary of Rob Roy. Inspired by the legends of the Highland folk hero Robert ‘Roy’ MacGregor and set against the backdrop of the Jacobite Rebellion in 1715, the story is narrated by the fictional young Englishman Frank Osbaldistone. Ahead of writing, Scott visited Rob Roy’s cave at the head of Loch Lomond and Glen Falloch, in order to familiarise himself with the Rob Roy’s exploits

Robert Louis Stevenson known for Treasure Island, The Strange Case of Dr Jekyll and Mr Hyde, Kidnapped

From buccaneers and buried gold to tales of good and evil, Robert Louis Stevenson was behind some of Scotland’s most imaginative stories including Treasure Island, Kidnapped, and the Strange Case of Dr Jekyll and Mr Hyde. The Writers’ Museum in Edinburgh is where you’ll find the most extensive collection of his work. Follow in Stevenson’s footsteps with a trip to Braemar in Aberdeenshire where Treasure Island began after Stevenson was inspired by his step-son, Lloyd, drawing a treasure map. Or head to the Firth of Forth where you’ll find Fidra. The island is mentioned in the novel, Catriona, and was also thought to be an inspiration for Treasure Island. Finally, enjoy a spot of lunch at The Hawes Inn. The pub in South Queensferry not only features in Kidnapped but it is said Stevenson stayed in the Inn and actually wrote part of the famous novel in one of the rooms.

JM Barrie - known for Peter Pan

‘The Boy Who Never Grows Up’ or Peter Pan is the greatest literary creation of Angus-author JM Barrie. A statue of Peter Pan still resides at Barrie’s Birthplace in Kirriemuir but it is the fine Georgian town house of Moat Brae in Dumfries that Barrie himself credited as the inspiration for Neverland, the enchanted faraway place where Peter Pan and the Lost Boys outwit Captain Hook. Currently undergoing a major redevelopment, Moat Brae, The Birthplace of Peter Pan is set to open its doors next year.

Beatrix Potter – known for The Tale of Peter Rabbit

Although born in London, it was Beatrix Potter’s childhood holidays in Perthshire that are believed to have inspired some of her most famous creations, such as Peter Rabbit and Mrs Tiggy-winkle. With a love of small animals and a keen interest in the natural world, she often spent her spare time exploring the Perthshire countryside and writing illustrated letters to young friends. It was in one of these letters that Potter first wrote about the adventures of ‘four little rabbits, Flopsy, Mopsy, Cottontail and Peter.’ Today, visitors to the region can enjoy a trip to Birnam Arts home to the Beatrix Potter Exhibition and Garden, a celebration of Potter’s link to Scotland and her beloved furry fictional friends.

John Buchan – known for The Thirty-Nine Steps

Best known for the spy thriller, The Thirty-Nine Steps -which saw its valiant hero Richard Hannay on the run through the Highlands - Buchan was born in Perth but brought up in Kirkcaldy. However, it is the Scottish Borders where he is most often associated, having spent many summer holidays with his grandparents in Broughton. His love of the Borders is often depicted in his books and the region is now home to the John Buchan Story in Peebles and The John Buchan Way –a 13 mile route which connects Broughton with Peebles. Despite not appearing in the novel, the Forth Bridge became a cinema icon after appearing in Alfred Hitchcock’s 1935 film adaption of Buchan’s best-seller.

Lewis Grassic Gibbon Known for The Scots Quair Trilogy: Sunset Song, Cloud Howe and Grey Granite

Hailed as one of the most important Scottish novels of the 20th century, Grassic Gibbon’s celebrated novel, Sunset Song, encapsulates the struggles of farming life in a small fictional Aberdeenshire village. Taking inspiration from his surroundings, Grassic Gibbon’s novel mentions many real-life places including Laurencekirk, Stonehaven, Dunnottar Castle and The Aberlemno Standing Stones in Angus. Arbuthnott, where Grassic Gibbon’s was born, is now home to The Grassic Gibbon Centre, the perfect place to learn more about the life, inspiration and history of the acclaimed author

Alasdair Gray – known for Lanark

His groundbreaking novel Lanark, helped propel him into Scotland’s literary hall of fame, blending sci-fi and fictional settings with Gray’s real-life experiences of Glasgow, Scotland’s largest city. Readers of the acclaimed novel will recognise Glasgow School of Art, where Gray himself attended in 1950s and where the title character of Lanark studied painting, as well as Glasgow Necropolis. The cemeteries, where fifty thousand individuals have been buried, are thought to be one of the most important in Europe.

JK Rowlingknown for the Harry Potter series

It’s been exactly 20 years since ‘muggles’ were introduced to Harry Potter, Hogwarts and the wider Wizarding world. The Capital clearly cast a spell on author JK Rowling with the series beginning and ending in the city and its landmarks inspiring some of the book’s most recognisable places and people. Fans can embark on their own ‘Potter Pilgrimage’ by visiting; The Elephant House, a café in the heart of the Old Town where much of the first and second books were written; George Heriot’s School, the reputed inspiration for Hogwarts School of Witchcraft and Wizardry and Greyfriars Kirkyard, the final resting place Tom Riddle, aka Lord Voldemort.

Diana Gabaldon known for Outlander

Claire and Jamie’s epic love story may take centre-stage in the Outlander saga but Scotland’s sweeping scenery, romantic castles and fascinating history are far from just the support act, helping attract thousands of visitors to our shores. The blockbuster fantasy series, along with the smash-hit TV show, have inspired a range of tours and catapulted the real life attractions and places from the series into the spotlight. Fan favourites include Culloden Battlefield, the Palace of Holyroodhouse at the foot of Edinburgh’s Royal Mile, Doune Castle as the fictional Castle Leoch and Clava Cairns, the rumoured inspiration for the mysterious Craigh na Dun, which swept Claire back in time.

Tartan Noir Trailblazers

With such a deliciously dark history, it’s no surprise that Scotland is home to some of the best crime-writers in the business, including Ian Rankin, Peter May, Val McDermid, Louise Welsh, and Christopher Brookmyre. Any Tartan Noir tour of Scotland has to include a trip to The Oxford Bar in Edinburgh’s Young Street, the favoured pub of curmudgeonly detective Inspector John Rebus and his creator Ian Rankin. Eriskay and the Isle of Lewis in the Outer Hebrides both feature in Peter May’s Lewis Trilogy a fascinating combination of crime and countryside. Finally, Glasgow has been the backdrop for many Tartan Noir thrillers and is full of fascinating attractions and places to visit. The city’s River Clyde features at several points in Louise Welsh’s The Bullet Trick, the Kelvingrove Art Gallery and Museum is one of the targeted venues in Christopher Brookmyre’s The Sacred Art of Stealing and the area of Garnethill is where Denise Mina’s first book was primarily set.

For further inspiration, plus information about other Scottish authors, check out VisitScotland’s A Timeline of Scottish Literature or visit www.visitscotland.com/scotliterature

Topics

  • Tourism

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Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com
    2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

Contacts

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

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