Press release -

Harry Potter tourism drive

A Ford Anglia seen flying over the Glenfinnan Viaduct in Harry Potter and The Chamber of Secrets has touched down in Bo’ness to help Fetlar the snowy owl launch VisitScotland’s first ever Harry Potter holiday itinerary.

The online guide has been created ahead of the 20th anniversary of Harry Potter and the Philosopher’s Stone – the first of JK Rowling’s seven bestselling books about the boy wizard – which was first published on 26 June 1997.

Using the itinerary, fans of Harry, Ron and Hermione can enjoy a magical four-day tour of Scotland, starting in Edinburgh, where Rowling wrote the first and last novels in the series, and finishing in Glen Coe, which forms the stunning backdrop to the movies The Prisoner of Azkaban and The Goblet of Fire.

It also includes a trip on the Jacobite Steam Train, the real-life Hogwarts Express which can be seen crossing the Glenfinnan Viaduct on the West Highland Line in Harry Potter and the Chamber of Secrets.

To celebrate the itinerary launch, one of the Ford Anglia 105Es used in the 2002 movie was at Kinneil House – a Historic Environment Scotland property – along with five-year-old Fetlar, a snowy owl similar to Harry’s beloved pet Hedwig.

The car is on display at Bo’ness Motor Museum, alongside such gems as James Bond’s Lotus Esprit from The Spy Who Loved Me and Del Boy’s Reliant Robin from Only Fools and Horses, while Fetlar can be visited at the

Scottish Owl Centre

Among its many feathered residents, the Centre is also home to Oulu – a 15-year-old Great Grey and real-life sister of Errol, Ron Weasley’s hapless bird who also features in The Chamber of Secrets.

Other locations on the itinerary include:

  • The Elephant House, Edinburgh – the coffee house where JK Rowling wrote much of Harry Potter and the Philosopher’s Stone
  • The Balmoral, Edinburgh – where the author penned the final book of the series, The Deathly Hallows
  • Rannoch Moor, Highlands – the mysterious place where Death Eaters board the train in the movieHarry Potter and The Deathly Hallows: Part 1
  • Loch Shiel, Highlands – the loch which doubles for the Black Lake in the film series
  • Steall Falls, Highlands – a beautiful cascading waterfall that features inThe Goblet of Fire,when Harry faces down a Hungarian Horntail dragon in the Triwizard Tournament
  • Clachaig Inn, Glen Coe, Highlands – the inn next door to the site of Hagrid’s Hut in The Prisoner of Azkaban

Jenni Steele, Film and Creative Industries Manager at VisitScotland, said: “Harry Potter is a truly global phenomenon that has brought joy to millions of people of all ages over the last two decades. As ‘the birthplace of Harry Potter’, Scotland boasts numerous locations associated with the bestselling books and the blockbuster movies. Our handy new online itinerary allows fans to follow in the footsteps of JK Rowling as well as the boy wizard himself and enjoy a magical tour of Scotland.”

To view the full itinerary, click here: https://www.visitscotland.com/see-do/attractions/tv-film/harry-potter-itinerary/

Topics

  • Tourism

Categories

  • film tourism

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • To ensure everyone can safely enjoy Scotland’s amazing countryside and landscapes, VisitScotland encourages all visitors to fully respect their surroundings by behaving in a responsible and appropriate way.
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • 2017 Year of History, Heritage and Archaeology
  • 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
  • The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017. It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
  • The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
  • The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806

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