Press release -

I would walk 500 miles….Introducing Scotland’s North Coast 500

The Proclaimers famously sang about walking 500 miles and now visitors to their homeland can take the ultimate 500 mile journey as a brand new touring route has been launched in the Highlands of Scotland.

A potentially iconic route to rival the likes of the USA’s Route 66, the North Coast 500 (NC500) is the brand name of the project designed to bring together the best of the North Highlands in one iconic touring route round the coastal edges.

The route is being launched by the North Highland Initiative (NHI) and aims to showcase and promote the brilliant moments to be experienced in the area, with a particular focus on food and drink, accommodation, culture, landscapes, heritage and outdoor and adventure based activities.

The NC500 route is just over 500 miles and begins in the capital of the Highlands, Inverness. From Inverness, it follows the A835 towards the west coast, and snakes along the coastline upwards through the North West Highlands, across the north edge of mainland Britain and finally down the east coast on the A9 from Britain’s most northerly town; John O’Groats, completing the loop in Inverness.

Perfect for cars, motorbikes cyclists and walkers alike, the route is arguably one of the most scenic in Scotland. Key ‘stop and take a picture’ locations along the route include:

  • Spectacular beaches such as Achmelvich and Dornoch
  • Stunning mountain ranges such as Ben Hope and Suilven
  • Mesmerising castles such as the fairytale Dunrobin and the striking ruins of Ardvreck.

Mike Cantlay, Chairman of VisitScotland said:

“From our enchanting wildlife and countless historic attractions, to magnificent mountains, dramatic lochs and sandy beaches, the Highlands is a true touring paradise.

“There really is nothing quite like the open road, and whether by car, motorbike or bicycle, this particular route really does take in some of the most picturesque parts of our beautiful country. People travel from all over the world for Route 66, and with our scenery, there’s no reason why the North Coast 500 can’t prove to be just as popular.

“You never know, at the end of the 500 miles, visitors might just be tempted explore 500 more.”

Topics

  • Tourism

Categories

  • consumer pr

Regions

  • Scotland

Notes to Editors

To find out more about the North Coast 500, contact the North Highland Initiative on

Telephone: 01955 609806

Email:nc500@north-highlands.co.uk

www.northcoast500.com

For more information on visiting the Highlands, please visitwww.visitscotland.com/brilliant

For press enquiries, please contact Claire Farquhar at North Highland Initiative

Claire@north-highlands.co.uk

For press trip enquiries, image requests and for any further information on Scotland, please contact Erin Hickey at VisitScotland erin.hickey@visitscotland.com telephone: (0131) 472 2030

The North Highland Initiative

North Highland Initiative was established in 2005 by HRH Prince Charles, the Duke of Rothesay to assist in the promotion and development of the economy of the North Highlands and to support its communities. Specifically the NHI Tourism Project works with tourism businesses, local tourism groups and key stakeholders in the North Highlands to grow the value of tourism in the region through destination development and targeted marketing.

The North Highland Initiative: www.north-highlands.co.uk

The North Highland Initiative Tourism Project: www.northhighlandsscotland.com

About VisitScotland

  • For attraction and accommodation offers go to www.visitscotland.com
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • For VisitScotland’s press releases, tourism statistics and frequently asked questions go to www.visitscotland.org
  • Contacts

    • Chelsea Charles

      Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067
    • Carrie MacWilliam

      Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052
    • Amelia Whittaker

      Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806