Press release -

Knit Fest visitors have designs on the Highlands

Knit power is inspiring people from across the world to visit the Highlands for an inaugural festival this weekend, with attendees from 19 different countries having already registered.

Research conducted by organisers of the Inverness Loch Ness International Knitting Festival shows that the event has already been successful in attracting new visitors to the area, with 40% of delegates who responded reporting their visit will be their first-ever trip to Inverness and the Highlands. Fifty per cent of respondents will be travelling to the Festival by air and 22% by rail.

The event, which takes place from 29 September - 2 October, is an innovative four-day festival for the international crafting community. With 40 intimate workshops, master-classes and presentations, those attending will get an opportunity to discuss the latest knitting trends.

The festival is one of a number of events being supported by VisitScotland through the EventScotland National Funding Programme, as part of work to deliver the national events strategy Scotland the Perfect Stage, receiving £15,000 funding.

The success of this event is also expected to have a positive impact on the local visitor economy. Almost 44% of attendees will be staying in a hotel and 30% will be staying in local B&Bs or guest houses. A hardy 5% plan to camp during their stay whilst the remaining registrants either live locally or are staying with friends. During their stay, visitors will also use local cafes, restaurants, shops and facilities.

Inspired by the hugely successful Danish Strikkefestival, this international knitting festival will be hosted by venues across the Highland capital, including the legendary location of neighbouring LochNess.

Drawing on the region’s rich cultural and crafting history, Inverness Loch Ness Knit Festival will see crafters come together during Scotland’s Year of Innovation, Architecture and Design, in inspirational Scottish surroundings to network, shop and share knitting knowledge. Many stars of the knitting world will be present, including Chrissie Day, Christel Seyfarth, Alice Starmore, Vithard Vullumsen, Catherine Sclater, Di Gilpin, Nancy Marchant and Ruth Black.

Knitting has seen a global revival in popularity over recent years. Combining an exciting array of exhibitors with a fully flexible visitor experience, the Inverness Loch Ness Knit Fest offers attendees a chance to craft memorable moments amongst fellow makers.

Everyone involved or interested in the event was invited to get involved in the ‘Knit a Nessie’ challenge, as a nod to the area’s most famous resident. Knitting groups, youth clubs, schools and other organisations were all encouraged to get involved and the submitted Nessies were displayed on the Loch’s southern shore along with judge, Gary Campbell from the Official Loch Ness Fan Club.

Alan Rawlinson, Business Tourism Manager at VisitInvernessLochNess, said:

“We are accustomed to welcoming visitors from around the world to this beautiful part of Scotland and it’s a particular pleasure to welcome guests to our first-ever Inverness Loch Ness International Knitting Festival.

“This festival has grown from a tiny seed planted by our neighbour, Denmark, through a connection made more than a year ago on the island of Fanø. This weekend, that tendril, nurtured over several months, will blossom into a celebration of knitting bringing together hundreds of visitors from nearly 20 countries.

“A shared passion for knitting and for fibre arts and crafts has brought them here, and we hope that the time they spend with us will grow new friendships, nourish existing ones, and plant a seed for a return visit.

“All of the local businesses involved will offer the warmest of welcomes and we look forward to showing everyone the best of Highland hospitality.

Scott Armstrong, VisitScotland Regional Partnerships Director, said:

“We are delighted there has already been so much interest in this event which, we would hope, could become an annual event on the crafting calendar in the Highlands.

“It has become apparent that knitting has again become an extremely popular pastime, a fact which is evidenced by these impressive figures.

“New and innovative events like this are a perfect for 2016 – Scotland’s Year of Innovation, Architecture and Design – and also give a very welcome boost to the local visitor economy at a time when the holiday season is coming to an end. The visitor economy causes a ripple effect that touches every industry, business and community in the country – from laundry services to life sciences.

“Events like this, as well as conferences, don’t just provide entertainment, they represent a multi-million pound opportunity to boost jobs as well as deliver cultural and social benefits.”

For more information, please visit www.lochnessknitfest.com

Topics

  • Tourism

Categories

  • corporate communications
  • eventscotland
  • year of innovation architecture and design

Regions

  • Scotland

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


      2016 Year of Innovation, Architecture and Design

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate. 
  • Join the conversation at #IAD2016

ERDF.

Contacts

Chelsea Charles

Press contact Scotland’s Themed Years Communications & Engagement Manager Contact for media enquiries on: Scotland’s Themed Years (i.e. 2018 Year of Young People; 2020 Year of Scotland's Coast and Waters; 2022 Year of Scotland's Stories) 0131 472 2067

Carrie MacWilliam

Press contact Senior Corporate Press Officer - National Contact for media enquiries on: Travel media (Scotland); Year of Young People; UK Marketing; Dundee; Fife; Angus; Perthshire 0131 472 2052

Amelia Whittaker

Press contact Senior Corporate Press Officer - Regional Contact for media enquiries on: South Region; Edinburgh and Lothians; Food and Drink; Scottish Thistle Awards 01750 723806

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